However, nowadays innovations in transports, the cheapening of travel prices and new technologies have connected each person with other people and cultures. Anyway, so many researchers want to take advantage of this situation and they study how intercultural encounters happen. In this essay, we are going to go deep in one of the theories that explain how intercultural communication take place in our days: Cultural schema theory. I shall analyze its history, original articles, and studies that have utilized it, what other theories influenced this theory and the applications that this theory has been able to have. Finally, I will talk about what are the different critics that this theory has form other experts’ view and form my own opinion.
Malaysian students and people in general must possess cultural sensitivity as it is extremely crucial in avoiding cultural chaos such as racism, stereotyping, ethnocentrism (Graf, 2004; Stahl, 2000), or bias in social popularity (Ones & Viswesvaran, 1999). Likewise as cited in Kawita (2013), Bennet (1993), Chen &
First, it is paramount to grasp that culture in this section is not an imagined community as understood by Anderson, but a dual concept which distinguishes high culture (e.g. a language of literature) and low culture (e.g. a language for folk songs). The following paragraphs explore the validity of Walloon as a language of culture, and users’ statements about Walloon as a culture (traditions, roots, and cultural heritage) correspond to identity norms because it becomes the concrete cementing together the community. In short, it is necessary to separate Walloon as a medium of culture and Walloon as a culture, the former being about its aesthetic qualities, and, thus, the fictive norms; the second regarding the folklore and other cultural goods.
What is Discourse Analysis? Discourse analysis is basically a common term for a range of approaches to analyze written, vocal, or sign language use or any significant semiotic event. Discourse analysis is usually viewed as language sentence or the clause. It is the look of linguistics that's concerned about how we build up meaning in larger communicative, instead of grammatical units. It studies meaning in text, paragraph and conversation, rather than in single sentence.
In aware of there is no homogeneity in the nature of social environments, the constructivists try to make generalizations by only hinges on the specific context they work on (Sumner and Tribe, 2004). The source of validity for constructivists is more about ensuring the manifestation of views and perspectives of the different stakeholders within the research context instead of its ability to transfer the results to other settings (Chambers,
Discourse analyst investigates what the language is used for. Broadly speaking discourse studies language in use. Discourse is more related with speech than with written document. The main focus in discourse analysis is the study of ‘text’- written and oral. It studies the ‘text’ used in a particular ‘context’.
Culture that we have should be a pride for the people who the owner of the culture. Thus, these people should still preserve values - values that exist in a culture that is not altered by the developments and changes so quickly. According Sutrisno (2008, p. 17) that culture is essential that wealth does not only affect the individual, but also affect social groups, and nations as a form of culture in the form
Transculturalism takes a step ahead of the traditional theories of multiculturalism and interculturalism, as it transcends the constraints of the conventional conception of culture. It is characterized by cross cultural associations, fusions and convolution leading to the formulation of a novel cosmopolitan culture. Transculturalism transcends cultural borders and emphasises the unification of varied cultures; it acts as a unifying force of cultural diversity, which not only brings together, different cultures but also creates a new common culture. Instead of emphasising the differences between cultures, transculturalism brings out the similarities and the common aspects that cultures
The focus of this research is on multimodality as an innovative research methodology for analyzing complex linguistic phenomena within cognitive-communicative paradigm of linguistics. Another focus is on the secondary discourse of the English modern mass culture defined as a complex linguistic phenomenon and a specific secondary creativity. This is a highly interactive phenomenon represented in the arranged oral or written forms. Thus, the secondary discourse is both a living process of communication and the most common category of interpersonal interaction. It is a complex unity of language practice and extra linguistic factors for the source-text comprehension.
The scope of study: This research is assigned to tackle cohesion in written media discourse. It addresses those who have cohesion in discourse within the scope of their study. In fact, Talbot (2007) defines media discourse as follows: Media discourse is a multidisciplinary field. In addition to extensive interest in media and cultural studies, it is the subject of scrutiny in linguistics - particularly conversation analysis, critical discourse analysis, ethnography of communication, linguistic anthropology, pragmatics and sociolinguistics - and also in cultural geography, phsychology, sociology and tourism studies ( p.3). According to her Media play a significant role in the modern world, for media are the main source for understanding the