Discuss The Advantages And Disadvantages Of Qualitative Research

Responses were scripted and effectively made use of in order to map out formidable mechanisms to address the issues mentioned earlier as regards the specific objectives in consonance with the research questions. Five-Point Likert’s scale was employed to develop the questionnaire in order to allow respondents to fish out the disparities in the responses vis-à-vis ensuring they had a myriad of options. The Likert scale was chosen because it has been successfully utilized in similar studies within the

Quantitative investigators incorporate numerous control procedures and random sampling techniques to maximize internal and external validity. Respectively, qualitative researchers use an array of methods for assessing the auditability or credibility of qualitative research (Tuli 2010; Lincoln & Guba 1985). Lastly, Onwuegbuzie and Leech (2005) also note how both type of inquirers attempt to explain complex relationships that exist in the social science

For this research, Quantitative study was used as it involved deduction. Hypotheses was formulated; the dependent and independent variables were identified which assisted in measurements of objectives. Data was collected by using close-ended questionnaires. 5.1 Research paradigm According to the requirements of research question, it was decided that it would be appropriate to choose the positivism approach as the philosophical assumption and research paradigm for the study.

The two main paradigms that are used for describing these are using the objective, scientific-based positivist approach and the subjective, phenomological-based interpretivist approach. Since the positivist approach is grounded on a foundation of empirical testing, it looks largely at hypotheses and determines cause and effect relationships based on largely deductive logic as well as the validity and reliability of the research studies conducted. The interpretivist paradigm uses multiple perspectives of reality since this is based on a contextual interpretation of the issues being examined, where reality is a fluid construct and depends on who is being observed under a particular set of

Task 4 In-club to produce an empirical and highly practical research , the research worker must use a combination of quantitative and qualitative approaches; the researcher must consider which of the diverse methods used in research are most appropriate for the probe and answering of the head . The option of methods and the way in which they are implemented will largely be determined by the research question , but will also be influenced by practical consideration, such as material handiness . Research may involve either empirical data (“fact” identified within a pre specified conceptual view) or conceptual data. Empirical inquiry is often adding up answer to describe situation or to test theory .

Systematic review clinical assessment and evaluation of all studies that discusses the same clinical issue, simply its summary of outcomes of researched studies in a quantitative manner and hence it's named Meta analysis. After setting a question and searching for studies that meets the eligibility criteria and reading it very well to obtain adequate and precise results for Meta analysis detection of bias in the individual studies is an important issue to avoid inadequate results and to be sure that the data collected is confidence wise.1 So bias is critical topic and must be focused in.

Overall, the function of paradigm is to express an idea and act as a tool to conduct normal science which allows it to be applied by

Mixed research Approach Therefore in order to attain the objective of the study and answer the research questions; researcher adopts both quantitative and qualitative (Mixed) research approach. The reason behind this approach is to gather data that could not be obtained by adopting a single method and for triangulation (Creswell 2003). By using this approach, the researcher recognizes that all methods have limitations; and that these limitations could potentially be neutralized or eliminated this way. The concept of triangulation refers to the use of more than one approach to investigate of a research question in order to enhance confidence in the ensuing findings.

For the assessment of business strategic feasibility company before new product development should en sure whether they have enough technological and human resources to manage business functions effectively or not. However, Marks and Spence assessed all of these aspects at the planning phase of new product line which ensured that organisation have feasibility to manage specific strategic changes effectively with respect to timing. In consideration to qualitative and quantitative aspects of strategic proposal it is evaluated that with new product and market Development Company can

Also calculate the project’s cost and present value. This is the information I would use to determine the value of the project. When it comes to what additional information I would collect, it would have to be data from previous attempts of the project, whether they succeeded or failed, and also research competitors attempt at the project. This information would allow a good estimate on launching costs and other additional costs as well as revenue. The most helpful tools I would use to determine project risk would be linear programming and forecasting.