Case Study Of Disk's Sporting Goods

1.Executive Summary

Disk’s Sporting Goods is planning to launched in Singapore. So we would like to create an advertising campaign to launch in the Singapore market.

Dick 's Sporting Goods, Inc., or Dick 's, is a famous 500 American corporation in the sporting goods and retail industries headquartered in Coraopolis, Pennsylvania of America. Dick 's has 558 stores in 46 states as of November 19, 2013, primarily located in the eastern half of the United States. The company also owns Golf Galaxy, Inc., a golf specialty retailer, with 82 stores in 30 states. Founded in 1948 by an 18-year-old called Richard "Dick", the chain has expanded to become one of the largest sporting goods retailers in the world. Disk’s Sporting Goods owns a online shop,

Both include personal and team.

Personal exercise consultant

Formulate a personal exercise plan for customers

f.Competitive Analysis

Sportslink is one of the biggest competitors to us. Sportslink is one of the nation’s largest sporting goods retailers. Sportslink operates well over 30 stores in Singapore. With over 15 years in Singapore market, Sportslink sells the sports and outdoors products include a lot of different and famous brand of footwear, appeal, accessories and equipment in a good price.

Royal Sporting House is another large and strong competitor to us. Royal Sportiing House found in 1977 as an independent retail store which is selling appeal, footwear, accessories and equipment from most of international sports brands like Reebok, Nike, Speedo, Wilson and more other brands. Royal Sporting House has grown into a multi-brand and multi-store network. It builds a trust and long-term relationships with their customers an partners. Royal Sporting House also has their own online shop. And the price of the products are similar as Disk’s Sporting Goods. So it becomes a stronger competitor to

Those action will replace the target audience’s unfamiliarity and disinterest of Disk’s Sporting Goods, and they will switch to enjoy and purchase the services and products in Disk’s Sporting Goods instead of Royal Sporting House and Sportslink.

e.Reward and support

What competitive advantages or equities does the brand have that are or would be valued by the target audience?

Unlike other sporting retail stores, we have a lot of special services for our customers. We devote ourselves to make some different services for our customers. Including customized their own sport clothes. The customers could book the training for personal, also for team in our store. For example, football training, soccer ball training, basketball training, tennis training, volleyball training and more. We have a professional trainer to teach them. Moreover, we also could help you to formulate the exercise plan for you. We could be your consultant to plan for your healthy.

As a result of the advertising, the target will conclude:

If I purchase in Disk’s Sporting Goods

Instead of other sporting store like Royal Sporting House or Sportslink

I will enjoy more special and different