Disk's Sporting Goods Case Study

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1.Executive Summary Disk’s Sporting Goods is planning to launched in Singapore. So we would like to create an advertising campaign to launch in the Singapore market. Dick 's Sporting Goods, Inc., or Dick 's, is a famous 500 American corporation in the sporting goods and retail industries headquartered in Coraopolis, Pennsylvania of America. Dick 's has 558 stores in 46 states as of November 19, 2013, primarily located in the eastern half of the United States. The company also owns Golf Galaxy, Inc., a golf specialty retailer, with 82 stores in 30 states. Founded in 1948 by an 18-year-old called Richard "Dick", the chain has expanded to become one of the largest sporting goods retailers in the world. Disk’s Sporting Goods owns a online shop, 2.Situation Analysis a.Current users We have no current users because Disk’s Sporting Goods has never launched in the Singapore markets. b.Geographic emphasis The head office of Disk’s Sporting Goods is in Coraopolis and Pennsylvania of America. This advertising campaign will be mainly serve in Singapore market. The Disk’s Sporting Goods Singapore branch will be mainly serve Singapore markets. c.Seasonality The sales of Disk’s Sporting Goods will not be affected by the season. The weather of Singapore is the same in every season. But the most important and possible influence is the weather in Singapore is very hot in every season. Because the clothes and accessories which are produced for winter are not suitable to sell in

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