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Disney Advertisement Analysis

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Once upon a time, there was a poor maiden who lived with her evil stepmother and cruel stepsisters. She had to do all the work in the household. Then one day the royal household invited all women in the kingdom to come to the ball. When the stepmother and stepsisters went to the ball, a fairy godmother came. She transformed the maiden into a beautiful woman and got her to the ball. There she met the prince and they danced all evening, but at the stroke of midnight, she had to turn into her old self and left… and they lived happily ever after. That is how it is supposed to go, right? Not everyone knows this story. Not all families have a TV and not all children and adults can read. The advertisement will thus only be effective when released …show more content…

A princess with a blue gown and blond hair. She wears a necklace and white gloves and her glass slipper is somewhere behind her. This outfit is typically for Cinderella. The famous story of this princess has many different versions, of which the most known one is from Disney. What has not been told by Disney is the scenario created in the advertisement. The princess’ outfit is the same but she is sick. She is walking in a hospital together with her infuse pole. A used bed is displayed at the back of the hall. The hall is gray, the floor, the walls, the doors all gray. All these features together make for a terrifying image. It is not right for a princess to look this way. Why does she look this way? Maybe by looking at the …show more content…

Most parents are poor. They did not have much education themselves and work for just a few dollars per hour. They probably have many children, and not enough money to send them all to school. They did not grow up with the western fairy tales and do not know what these women represent. The hospital background as shown in the advertisement is not the same as the hospitals in Ethiopia. The link to a hospital will therefore be less obvious. The advertisement would not be as effective if it was published in Ethiopia than in first world countries at this

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