Disney Case Study: Hong Kong Disneyland
Shanghai Disneyland
The paper is now going to shift its focus to the Walt Disney Company’s newest international theme park, Shanghai Disneyland. First, some background of the Shanghai park will be given before (1) analyzing how each cultural misstep applies to the Shanghai park, (2) discovering if the Walt Disney Company has learned from past international park mistakes, and (3) predicting how Shanghai will do based on its cultural sensitivity to host country culture and current attendance and revenue figures.
The Walt Disney Company’s newest international theme park is the Shanghai Disneyland Resort in Pudong, Shanghai, China. Plans for the park, a joint-venture which is 43% owned by TWDC and 57% owned by the Chinese government, were announced in 2009, three days after Hong Kong Disneyland opened (The Walt Disney Company, 2016; Tai & Lau, 2009, p.3). Many critics did not understand why Disney would put two theme parks so close to each other claiming that the smaller Hong Kong Disneyland Resort would not be able to compete with the larger Shanghai Disneyland Resort. Higgins and Hugue (2014) give a possible explanation of Disney’s reasoning behind two theme parks, “but perhaps the most valuable knowledge Disney has gained from HKDL will be applied outside of the joint venture as its works to ensure Shanghai Disneyland Resort becomes a success in the Mainland market” (p. 18). Since it is difficult for international companies to enter the Chinese market with strict regulations
Disney Oligopoly: The Market Structure Of Walt Disney
1249 Words | 5 PagesMarket Structure - Oligopoly Oligopoly is a market structure whereby a few number of firms owns a lion’s share in the market. This market structure is similar to monopoly, except that instead of one firm, two or more firms have control in the market. In an oligopoly, there are no upper limits to the number of firms, but the number must be nadir enough that the operations of one firm remarkably influence and affects the others (Investopedia, 2003). The Walt Disney Company is categorized under an oligopoly market structure.
Competitive Advantage Of Disney
924 Words | 4 PagesQues 10 What would it take for these two companies to substantially change their competitive position over time? If your company is successful, what type of changes in resources and capabilities might affect it negatively? If your company wishes to have quantum improvement in performance, what changes need to be implemented in its portfolio of resources and capabilities? • Changes that might affect Disneyland theme parks negatively can be adverse weather conditions or natural disasters such as excessive heat or rain, hurricanes, typhoons, floods, tsunamis, and earthquakes.
How Does Walt Disneyland Impact On Society
2048 Words | 9 PagesHistory of the famous theme park, Disneyland is a place known for creating a safe and fun environment to its visitors. The wonderful place for your imagination to go free has a lot of hidden secrets and many things that most don't know about. It is most well known for the many cartoon characters and it's kid friendly movies with funny jokes to keep adults entertained. Then again the creator is not as well known. Disneyland has had a tremendous impact on society by advertising in mass to children, it changed the face of animation, and showed with hardworking and dedication your dreams can come true.
Walt Disney Executive Summary
1301 Words | 6 PagesEXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.
Informative Speech On Walt Disney
378 Words | 2 PagesDoes hearing the tagline “The Happiest place on earth” takes you on a memory lane of the very first day at Disneyland? The Walt Disney Company, was a dream of the most famous name in the animation industry and the creator of Mickey Mouse, Walt Elias Disney and now the company has estimated net worth of an about 36 billion dollars. (Funamentals n.d.) The company has been running from 1923 till current and I have decided to take the first 43 years (1923 to 1966) in consideration because I wish to tell the reader how the company went from Good to Great under the supervision of Walt Elias Disney.
Walt Disney Research Paper
875 Words | 4 PagesBy that time, “Disney” was already a household word and a multi-billion dollar entertainment empire. At the time of his death, Disneyland, located in Anaheim, California was only eleven years old, but was a huge success. In 1971, The Disney Company began designing what is now Walt Disney World in Central Florida. There are now 35 Disney-owned and operated theme parks around the world, including Europe and Asia.
Disney Globalization Case Study
947 Words | 4 PagesThis may sound simple but it was a lot different than the Anaheim resort competing with the Six Flags parks in Los Angeles. However, Disney has consistently focused on high quality service and entertainment, keeping their branding relative to their family-oriented Disney characters (Disney, n.d.). Globalized Disney has been very successful due to their willingness and ability to make required adaptions for both cultural and competition purposes. This type of flexibility is often the key factor in making an organization successful when they seek to
Disney's Marketing Strategies For Disney
1054 Words | 5 PagesDisney has been a worldwide phenomenon in terms of creating entertainment for kids and even older adults. Disney has been able to expand and grow its franchises and create new franchises that are capable of become world-wide hits. Its due to its ability to change and manipulate its marketing strategies that allow Disney to appeal to its market. Another main marketing strategy that has allowed Disney to dominate all of its competition has recently been by cross platforming and taking over different companies and implementing them so that they can increase profits.
Disney Market Segmentation
1006 Words | 5 PagesIn the past four years they have been concentrating on geographic, demographic, and psychographic segmentation to locate their target market. How did they use geographic segmentation? By looking in to region of a country or the world, the market size which is, market density, or climate; that’s how they decided on the locations of Disney's theme parks such as Disneyland and Disney World which are strategically located in the world's most visited places such as, Europe, Japan, India, and of course the United States. On the other hand, they used demographic segmentation by aiming on age, gender, income, ethnic background, and family life cycle; by focusing on that it helped them determine where to place their chain stores called the Disney Store, where to distribute their movies, and even determines what kind of movie they should create next. Whereas for the psychographic segmentation, it is used based on personality, motives, lifestyles and geodemographic; through that this is will help Disney to determine who is going to buy more of their
Disneyland Research Paper
673 Words | 3 PagesDisneyland is the magical world for kids that enjoy fictional characters and images in breathtaking colors. But in my opinion, Disneyland is for more than just kids. The exhilarating rollercoaster rides, scrumptious food, and other attractions sum up what is expected there. Trust me when I say all ages will have a great time at the Magical Kingdom. When you first step through the gates of the park, instantly there is excitement everywhere.
Walt Disney Porter's Five Forces Analysis
1089 Words | 5 PagesThe threats of new entrants are low since they need to invest huge money to compete with Disney. For instance, the investment of Disney theme park is very high and the time of construction is quite long. Both of the two factors make it difficult for new entrants to enter this market. Another barrier is the power of the brand name. Disney has already owned loyal customers and they will prefer to visit Disneyland and watch Disney movies first instead of other places or new
The Relationship Between Disney And Disney
1211 Words | 5 PagesThe Walt Disney company does not only have an immense amount of economic power on the American entertainment industry and popular culture, but they have acquired influence across the world. The company has recorded that one quarter of the 45 billion dollars Disney makes annually comes for the international market (Hongmei). It can be said that Disney is one of the best-known companies or brands in the worlds and covers a wide range of markets from films to television programs, to merchandise and publishing not to mention the theme parks. However, the inspiration to expand globally does not completely rest on income and to promote capitalism within the company. In some circumstances the marketing decision is more political than economical.
Walt Disney Competitive Advantage
975 Words | 4 PagesThe expansion into the Orlando market was such a sense impression, it has caused other theme parks to make there as well hoping to receive spill over
My Experience In Disney: A Trip To Disney
723 Words | 3 PagesAn experience that was meaningful to me was the time that my entire family and I went to Disney from July 1st,2010 to July 14th,2010 it was such a great experience. Jumping with excitement the first time that I found out (Participle). It was going to be my first big trip with my mom’s boyfriend who is now my dad. This was a trip that was holding such a big surprise at the end of it.
Swot Analysis Of Theme Park
1101 Words | 5 PagesThe theme park promises to offer the customers and visitors from all around the world the highest quality of products and
More about Disney Case Study: Hong Kong Disneyland
Disney Oligopoly: The Market Structure Of Walt Disney
1249 Words | 5 PagesCompetitive Advantage Of Disney
924 Words | 4 PagesHow Does Walt Disneyland Impact On Society
2048 Words | 9 PagesWalt Disney Executive Summary
1301 Words | 6 PagesInformative Speech On Walt Disney
378 Words | 2 PagesWalt Disney Research Paper
875 Words | 4 PagesDisney Globalization Case Study
947 Words | 4 PagesDisney's Marketing Strategies For Disney
1054 Words | 5 PagesDisney Market Segmentation
1006 Words | 5 PagesDisneyland Research Paper
673 Words | 3 PagesWalt Disney Porter's Five Forces Analysis
1089 Words | 5 PagesThe Relationship Between Disney And Disney
1211 Words | 5 PagesWalt Disney Competitive Advantage
975 Words | 4 PagesMy Experience In Disney: A Trip To Disney
723 Words | 3 PagesSwot Analysis Of Theme Park
1101 Words | 5 Pages