Disney Cruise Line Advertisement Analysis

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What is an advertisement? It is one of most common marketing methods and numerous companies use this to make a brand image, communicate with a lot of people, increase the sales, introduce the company and promote products. Normally, an advertisement has purposes such as explain information, educate consumers, and get dealers supports. In this assignment, I chose a Disney cruise line advertisement as a topic.

Most advertisement includes target audiences because that way companies can focus on advertisement. If an advertisement is for general people, then it is difficult to attract consumers. Disney cruise line advertisement target consumers are families, kids, teens, and couples. Disney makes most of people to think about their childhoods.
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The Disney cruise advertisement is combination because in includes comparison, and animation. It compared to the other cruise and the post picture includes the shape of beauty of belly.

The Disney cruise advertisement looks simple. It has a border between main picture and information. The picture includes cruise ship and the Disney princess “Belle”. The advertisement colors are dark and it did not use many colors. Fonts are pretty small, but it is not a huge problem. However, it is easy to understand what this advertisement want to tell consumers.

If I have to give a grade scale for this advertisement, I would give A-. The advertisement includes great picture, content, layout and design. It did not mention the exact targets, but after reading this advertisement, people can tell who are target audiences. I did not give A, because the information part was not perfect. If it could make bullet points, it would be much easier to understand the key information. The detail part font was too small. If they could make it little bit bigger, it would be much better. Moreover, it will be great, if the contact number and website address are different color than the cruise
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