Disney Market Segmentation

Over a period of time people change. From how they raise kids, to what seems appealing to watch on television. With how Walt Disney likes to produce his movies with happy endings. Where everything ends just how the main characters want it to be. Not old are they appropriate, these movies give young children but they’re not violent or sexual.

Walt Disney, however, utilizes simple dialogue between characters and relies on cinematic elements to tell his version of the story. Ariel, the little mermaid, describes her prince saying, “No look, he’s breathing. He’s so beautiful” (Disney). This lack of description provided by the characters in Disney’s modernization suggests that this film is designed to entertain a cinema audience. This tendency of Disney’s work indicates that popular culture is evolving into something that is easily captivated by catchy songs and “pretty colors”.

The creator of this magic kingdom is no man but a mouse, Mickey Mouse. The Walt Disney Company formally began in 1923 as a partnership, consisting of Walt Disney and his brother Roy Disney under the name Disney Brothers Cartoon Studio. Roy then suggested that the company just be called Walt Disney Studios, and his brother agreed. The Walt Disney Company is now a publicly traded corporation owned by its shareholders. Disney’s vision is to be the world’s leading producers and providers of entertainment.

Marie, you just qualified for state in Ag Advocacy...what are you gonna do now? I’m going to Disney World! Ok,maybe that was a little dramatic, but I can vividly remember watching tv as a little girl and disney world commercials always showing winning sports teams saying they were going to disney world. I have always dreamed of going to the “happiest place on earth” myself, however this ag advocate is a little skeptical of what they are portraying on the topic of genetically modified organisms to our future generations of leaders and consumers. As you very well know, Walt Disney World sits in Orlando, Florida.

Disney, why is it so attractive to children? Parents thought of this question before, but didn’t find any answer. Many young children grew up watching Disney television shows, films, and even buying Disney cartoon characters. For instance Walt Disney began his company to share love and spread fun for both children and adults. However when gender equality, oppression, and advertising become an issue and fear over the population over those years, Disney has been hit with various claims of taking the difference between male and female, focus desires, and attracting children with amazing advertisements.

From my perspective, companies should balance these three categories, if they want to achieve their goals. This research paper will examine about the sustainability of Walt Disney Company base on triple bottom line. Walt Disney company is an entertainment industry, that has a prestigious history. The Walt Disney, originally known as the Disney Brothers Cartoon Studio was established by Walter and Roy Disney as equal partner on October 16, 1923. The company changed its name to the Walt Disney Company in 1986.

When he built the school the boys worked hard and if they graduated they got $100 in new clothes and help finding a job. The school was founded with Hershey's money from his successful chocolate business. Unfortunately, he died in 1945 but he left his money to keep the school up and running! Today, that money would be worth $5 billion! Each year more than 1,300 kids go to the Milton Hershey school for education, career training, housing, clothing, meals, and health care.

Animated films are products of frame by frame photograph of individual drawings, painting, or illustrations and Disney is one of the companies known to produce a number of top grossing animated films. It has been entertaining families and has become a household name. However, this multi billion company whose movies are known by children worldwide is claimed to have been distorting the young impressionable minds as they continue to produce princesses movies which reinforce negative stereotypes of women and men (Ewert). In response to these setbacks committed as critiqued by feminists, Disney has been making modifications to women’s representation starting with Mulan in 1990s down to the contemporary ones. But even with this “new” approach,

Because of Disney movies’ entertainment and educational value, they appeal to children and adults of all ages. However, in contrast to the positive lessons the movies teach, the movies sometimes contain unintended messages that are not appropriate for children. Disney’s Aladdin conveys an unintended message about using manipulation, duplicity, and coercion to acquire

The product is not fairly new to the market because it is a well-known brand. There are South African retail companies which are currently selling the clothing and toys depicting this brand. Although sales are low at the stage, due to the brand being well known; sales are likely are to take off in a positive manner. The families can already identify with the Walt Disney brand from the clothes that their children wear to the cartoons that they watch at home. Some of the youth members and the middle class consumers also have the Walt Disney’s apparels.

“I’ve gotten a lot of reaction. Mostly it’s people saying, ‘Don’t screw it up,’” Bill said. Too, the site added that the new version is “closer to the original vision” of the late Muppet creator Jim Henson. The known famous puppeteer saw the characters would more appeal to adult viewers more than kids. He even said that it is comparable to Walt Disney’s “Snow White,” which is an adult drama that attracts the kids.

There are ways to be respectful of someone 's creative work. Theses ways are to give credit to the creator, ask for permission, use responsable, check who owns it, and buy it if necessary. In the video Fair(y) use tale professor faden uses the video as an ironic educational production. Its ironic, because in the video it tells you that you must only use a small portion of the creator 's work and only if it falls under one of the fair use regulations. Well professor faded uses small clips of disney movies for educational purposes.

Around this time, Disney began experimenting with a camera, doing hand-drawn cel animation, and decided to open his own animation business. From the ad company, he recruited Fred Harman as his first employee” (Editors, Biography.com ). He and Harman made a deal with a local theater to show people their cartoons. After the success of their cartoons, Disney was able to get his own studio, which he called Laugh-O-Grams, which was the name of his cartoons that was shown at the theater. His most successful cartoon was Mickey Mouse, which is still being shown today.

The creation of portable phones allowed people to talk on the go when they needed to reach someone. Children could talk to their parents while they were at work or out of the house. Also, the Nintendo gaming system allowed all aged kids to play their favorite games such as Pac-Man or Super Mario Bros. I would’ve loved to be a kid with the classic games! Parents wouldn’t have to entertain their kids as much and

I believe the writers make their movies have a deeper meaning for the purpose of giving adult watchers something to take away from movies geared towards their children. As a young adult, I have learned to appreciate the little lessons from movies e.g. Finding Dory, Inside Out, and Cinderella. Each lesson they teach can be taken in the simplest way possible and even on the deepest way possible. I feel as though the five best children’s movies are Monster’s Inc., Princess and the frog, Toy Story, Frozen and UP.