Disney Princesses Case Study

It 's worth considering what is the determinant of an extraordinary company. Firstly, understanding of the demographics of company’s target market. Thanks to this, brand can help to create kind of human connection between a business and its audience. Secondly, the company can not achieve powerful position without uniqueness. The visual identification and branding strategy must stand out from the competition. What’s more, costumers expect consistency from the company, which means that it should maintain the quality level of it’s products. Another important part of being identified as powerful brand is the ability to reach costumer by acting on various mass media. For example, commercials, articles in the press, billboards or even by using social media. The last and most important determinant of powerful company is passion. When the company and its employees build the brand only a true passion allows you to achieve success and overcoming inevitable setbacks. Disney combines all of the above features witch makes it one of the most recognisable brand in the world. On October 16, 1923 Walt Disney founded a company. At that time

Disney Princesses, also called the Princess Line is a media franchise owned by The Walt Disney Company. It stretches from the very first Princess - Snow White (1937), then, Cinderella (1950), Sleeping Beauty (1959), Beauty and the Beast (1991), Pocahontas (1995), Mulan (1998), Tangled (2010), Brave (2012) to modern Moana (2017). Disney used to reinterpret traditional stories, that already existed and deprived it of cruelty. Unfortunately, despite the company best efforts, only literal harshness was removed. The social one has remained. Through imposing on traditional stories the “happily ever after” ending Disney created series of idealised fairy tales, that created unrealistic expectations in different areas of