Disney: SWOT analysis and current situation 2014 year was a quite successful for the Walt Disney Company not only its shares reached the highest prices , but the company went through unambiguous cross-platform triumph with its Frozen franchise, spurred enthusiasm for the coming sequels to the original Star Wars trilogy, and waiting for the opening of the new Shanghai Disney Resort. Moreover, the media corporation continues to implement at the highest level, in spite of confronting pressure in its film and broadcasting holdings. In this part of we are taking a brief look at a current situation at Disney’s business and performing a SWOT analysis of the company, estimating its Strengths, Weaknesses, Opportunities, and Threats. Disney creates,
What 's staggering is not what 's happening with it right now, but the potential of what 's going to happen in the future. When it gets out there in the hands of kids, and adults, of creative people and just getting off and rearing stuff and creating stories and juxtapositions that we can 't even imagine now, that 's what 's so exciting and I 've never seen that before in any game for this level of quality and aesthetic and beauty and fun.” This communicates the success of Disney Infinity as it shows that people are so intrigued and fascinated with the game and the transmedia universe they created, that the unlimited powers of transmedia storytelling for Disney is far from over. Disney Infinity does not only create a virtual universe in which the consumer can play the video game but it also allows people to collect the figurines which creates a physical belonging. Disney Infinity instils in these toys a strong sense of ownership, in-game and out. We can see that Disney knows that the quality of the action figures and the emotional value lures the consumer to collect them, especially if the characters have entered the pop culture lexicon.
Disney’s ability to change its focused demographics, create a substantial competitive advantage, manipulate the marketing mix to fit each franchise, and focus on specific strategic plans has allowed for Disney to become one of the top platforms in the world. Disney’s change from appealing to one segment of the market, which originally was focused on younger children, to focusing on appealing to many different demographics and marketing groups was achieved by using multiple marketing segments or strategies paired with implementing different marketing mixes. In Disney’s case, they changed their product or shows/movies in order to target different age groups as well as different sexes. The first change was that Disney moved the Disney Channel from premium to basic cable in order to allow for almost everyone with basic cable to have access to their shows, which Disney done by changing its place component of the
Whether that be through the plotline itself, or even through its imagery, fairy tales seem to have a great impact on us from our first interactions with the stories. However, that can be both good and bad. Many fairy tales seem to have similar storylines where a princess ends up being saved by a prince. When faced with a character who is supposed to be an inspiration, especially at a young age, all you want to do is be like them. What do we say to little girls who grow up thinking they have to wait for their ‘Prince
children throughout all ages, ethnicities and social statuses. The source of the cause are animated Disney films; which has a negative impact on children in the subconscious level due to the subtle racism and sexism contained in them. It is eventually carried on as the child grows and feeds thoughts into their mind; which leads to a negative self image upon themselves and that racism and sexism are naturally acceptable. Many children grew up watching Disney movies. Disney corporation is extending into different branches to reach and remind children how the characters look through many forms of merchandise; such as toothbrushes, towels, dolls etc.
Wasko discusses that Disney attaches certain values to their products such as magic, hope, family and love which persuade people to participate in consumer culture. In her novel, Wasko quotes a newlywed who spent their honeymoon at Disney land as they claim “I am discontented mostly because of the fact that our tickets lied to us. On the ticket it says ‘Where everyone can be a kid again.’ Disneyland is not a place for children. It’s a place for their parents to feed into the great big Disney profit machine” (Wasko 211). Due to how well Disney portray their values and brand, people forget that they are participating in consumerism.
Media has the capacity to capture an audience’s attention and influence someone’s thoughts and ideas. Due to their growing and innocent minds, media can be very influential to children, in some cases it can stick with them as they grow into adults. Recently, this idea has been more concerning because as the world and society changes, the messages these movies are portraying have not. Therefore, researchers are interested in knowing how children are being affected, or not affected, by these films, and what other things may be adding to it. Through their films, Disney uses gender to their advantage, to portray a false sense of what it means to be a man or woman.
There has been a lot of debate on the various stereotypes within Disney films and the effects they have on their audience. Disney’s audience is predominantly children, which makes it even more important that they are sensitive with the views and ideas they portray. Media as a whole plays a large role in influencing the way children perceive society and shapes their own views and beliefs as they grow up. It is for the children that issues of representation, such as race and gender, need to be considered and applied appropriately within Disney’s feature films to prevent teaching them racist or sexist ideologies. This essay will focus on the stereotypes and issues of racial representations in Disney’s feature films.
As a general rule you think of disney as more of a kids place. According to al.com “A University of Alabama spokesman says Big Al first appeared at the 1979 Sugar Bowl in a costume made by the Disney designer.” “The Big Al costume was made at the Walt Disney Studios in Florida” (Alabama Pioneers). The costume for Al the elephant was made by a disney designer. therefore it is meant for the youth generation. (Amber) It is easy to think that Big Al is not a good mascot for the hall of fame because he is not a professional mascot but a college mascot.
The History of Disney -An Existent World of Cartoons On May 27th, Alice through the Looking Glass (Alice in Wonderland 2) has come out in both China and North America, and this new episode of nursery rhymes in Disney Company has drawn people’s attention already. All these years, Disney Company created numerous miracles which not only in cartoons but many other fields, such as theme park, toys, books, digital products. How did Disney Company grow and gain worldwide recognition, more over became an entertainment giant? In the year of 1923, Disney was founded by Walt Disney and his elder brother Roy O. Disney, however, little is known about how the company started its dream journey. In 1919, Walt Disney and his colleague Ub Iwerks who was one of the earliest creators of Mickey Mouse hit it off immediately and founded the Iwerks-Disney Commercial Artists in Kansas City.