Disneyland Case Study
BUSINESS STUDIES UK DISNEYLAND!
Disneyland Park, originally Disneyland, is the first of two theme parks built at the Disneyland Resort in Anaheim, California, opened on July 17, 1955. It is the only theme park designed and built under the direct supervision of Walt Disney. It was originally the only attraction on the property; its official name was changed to Disneyland Park to distinguish it from the expanding complex in the 1990s. Walt Disney came up with the concept of Disneyland after visiting various amusement parks with his daughters in the 1930s and 1940s. He initially envisioned building a tourist attraction adjacent to his studios in Burbank to entertain fans who wished to visit; however, he soon realized that the proposed site was too small. After hiring a consultant to help him determine an appropriate site for his project, Disney bought a 160-acre (65 ha) site near Anaheim in 1953. Construction began in 1954 and the park was unveiled during a special televised press event on the ABC Television Network on July 17, 1955.
Reference-https://en.wikipedia.org/wiki/Disneyland
London Resort Company Holding (LRCH) has announced plans to develop a site in Dartford, Kent, for a new theme park. A theme park dubbed 'the UK Disneyland ' is set to open in five years according to those behind the plans. It 's due to be the first of its kind in the UK and is set to feature more than 50 rides and attractions, as well as 2,000-seat theatre. The Paramount theme park, due to
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