Disneyland Case Study

Disneyland Park, originally Disneyland a theme park was unveiled to the masses on July 17, 1955 in Anaheim, California. It is a theme park designed and built under the direct supervision of Walt Disney. Now over a half a century old, the park and what it wrought have no doubt exceeded Disney’s wildest dream. Not only was the success of Disneyland that drew thousands of visitors and spawned various Disney theme parks worldwide, but it also had pronounced cultural effect in areas as diverse as the uses of public space ; trends of architecture, entertainment and tourism ; identification of heroes ; interpretation of history ; and modes of celebration. Following Disneyland’s great success, theme parks were like mushrooms after the rain. In past decades, the theme park industry had undergone remarkable expansion worldwide. However, Disneyland has a larger cumulative attendance than any other theme park in the world, making it the third most visited park in the world.
The mission of Disneyland is to deliver quality entertainment experience to all ages with the messages “Dream come true” and focus on the “Imagineering” that focus to provide and create magic hours to all guests and visitors.
FURTHER INTERNATIONALIZATION
Yes, further internationalization is an ideal strategy for the company. The market opportunity aboard for Disney land is no doubt a choice between the countries for its Complex extension. The Disney home market became mature since the Theme Park was first launched