Disneyland Globalization

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Choi, K. (2010). “Constructing a decolonized world city for consumption: discourses on Hong Kong Disneyland and their implications,” Social Semiotics, 20, 573-592

1. Introduction
As is known to all, Hong Kong is one of the most famous tourist destinations in the world. Among various tourist spots, Hong Kong Disneyland and Ocean Park are considered as most attractive ones. Almost every tourist would go to Disneyland during the time in Hong Kong. However, we may know little about the story behind Disneyland, containing when and why it was constructed.
In fact, Hong Kong Disneyland (HKDL) contributed extraordinarily to the globalization and decolonization tasks of Hong Kong. It plays an indispensable role not only in tourism development but
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However, this original meaning was abandoned by cities outside America, such as Paris, Tokyo, even Hong Kong. The author argues that, as a special product of particular space-time, HKDL has its own social significance, which means the adaption in Hong Kong was inevitable in my opinion.
Without proper adaption, HKDL suffered a short-term problem, lack of success, within a year of opening. It seemed that it is necessary for Disneyland to cater to local Chinese context. Four major changes were made, including reduction of prices, adaption to local visitors’ customs, change of decorations and settings and adaption of labor practices. After these changes, park attendance and revenues both increased. HKDL succeed finally (Matusitz, 2009).
We cannot overlook the truth that Disneyland represents not only the developed and fashionable symbol, but also the imperialism of western culture. The conflict between western and Chinese idea triggered the complaints about restaurants, labor practices and outlets for they were not “Chinese” enough (Matusitz,
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The dilemmas of transition include the choice between democracy and conservatism, the proper relationship between Hong Kong and China after 1997 and the conflict as to whom the politicians represent: the Hong Kong people or the Chinese leaders (Lam, 1996). These dilemmas still exist nowadays. They were serious because the choice of any two polarized positions in the dilemmas will result in devastating consequences for Hong Kong (Lam, 1996). This is not an alarmist talk. Therefore, the task of politicians is to keep balance between different political forces by using a cooperative and compromising method in resolving conflicts and dealing with China (Lam,

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