In utilizing Michael E. Porter’s Diamond of National Advantage Model, as illustrated in Figure 4, the best way to analyze the Disney Shanghai concept is to look at the Disney Hong Kong park that is already established. At Disney Hong Kong, the firm strategy and structure is that Disney has a popular and recognized image. Any rivalry the WDC may experience is minimal because it has the advantage. The demand conditions in Hong Kong reflect the middle class growing in number and local adaptations being made to attract consumers in the area. In looking at the related and supporting industries, Hong Kong already has a very well established tourism industry.
Although the establishment of Hong Kong Disneyland was supported by the Beijing and Hong Kong government, several problems against the Disney theme park occurred. The development of Hong Kong Disneyland was expected to attract millions of tourists, create job opportunities, enrich Hong Kong people’s quality of life and enhance the reputation of ‘Hong Kong brand’(Hong Kong Goverment, 1999) Hong Kong Disneyland – Why Build Hong Kong Disneyland The economy of Hong Kong was shattered by Asian Economic Turmoil in the late Nineties and the Government has tried all means to revitalize the slack
Tokyo Disney Resort Analysis I. General Background: Tokyo Disney Resort is one of the most popular theme park – resort combination of Japan located in Urayasu, Chiba – the east of Tokyo. This resort is based on the famous Disneyland by The Walt Disney Company, and is operated and owned by Oriental Land Company. Mentioning geographical advantages, it is easily accessed from Kanto Region by bus, train or private car: the resort is just outside the Tokyo metropolitan borders, it takes 15 minutes from the JR Maihama Station (the station next to the resort) to Tokyo Station. There are plentiful ways to access to the theme park and connect the park with the hotels by public transportation.
It is a little bit hard for Malaysians to go those places. Now, the world 's most popular amusement park---Disneyland will launch in Malaysia. How can Disneyland stay successful and win most of the audience year by year, it can be seen based on its marketing mix, 7Ps? What types of products can be found in Disneyland? Many people say food and beverage, souvenir, clothes or jewelry.
According to Scherrer, 2003 consumer preference, purchasing pattern and condition under which the product can be sold are affected by the social culture changes. The period after 1990's is said to be the booming period. Many countries around the world have changed or modified their county policies for international companies to boost their own economy (“Pan”, 2007). Among all the developing countries china was one of the fastest and strongest economy and IKEA took that advantage and opened the first store in Shanghai. But IKEA's policy of do-it-yourself did not work due to social differences in different countries (Anonymous, 2009).
Other types, like a joint venture with a local company, would have allowed for different voices to be heard that could have avoided the initial business failure that Euro Disney was. In the this case, the choice of a wholly-owned subsidiary as an equity entry mode involved high costs for building the park, huge operational expenses, and high risks due to running the business in an unfamiliar environment. Nonetheless, this entry decision allowed the company to gain Ownership, Locational and Internalization advantages at the same time. The Ownership advantages of Disneyland Paris are mainly reputational and first mover advantages which render the theme park unique in the customer’s mind. Furthermore, given the uniqueness of the Disney product, there are no potential competitors in the European arena.
Americans will go the Disney World or Disneyland and spend a week during different points in the year. Whereas, the French take their vacations all at once, and Disneyland Paris is viewed as a destination worth visiting only for a few days so the park does not seem worth it to Europeans to visit during their longer vacations. Spencer (1995) comments on this phenomenon, “unlike Americans, European vacation habits run counter to short, expensive visits to Euro Disney” (p.104). Europeans do not see Disneyland Paris as a destination park like American do with Disneyland and Disney World. They do not think there is enough in the park to stay for more than a day or two.
To some extent the rules of propriety can maintain the society well-ordered in peacetime, but also very often they were used as a tool to constrain the individual freedom by the interpretation of the ruler. The rules of propriety affect different angles in the political culture and peasant life. Since the modern meaning of Confucianism is well discussed after the 1949, followed by a series political blustery in China and Taiwan. Except for the concentration on the discussion of morality, the power which would intrigue the realization of individual morality do deserve to
Moreover, there is a lack of attraction of the city. The place was only concentrated on the shopping and theme parks, it was outdated when compare to other countries near the city. Many Asian nations had well developed their own attraction, like K-pop culture in Korea and spa in Thailand. These are the main factors that cause the decline of visitors in Hong Kong. Under the above problem, the tourist industry in Hong Kong has been affected and declining in recent years.
According to Pandey (2013), tourism in Malaysia contributes about 12.5% to GDP in 2014. The government of Malaysia is putting attention on tourism as it is an important foreign exchange earner. Furthermore, facts gathered from Nationmaster.com (2014), stated that local purchasing power of Malaysia is ranked number 37th in the world. This could result that citizens of Malaysia is capable of spending in Disneyland as the Malaysians have high purchasing power. Hence, by locating Disney in Malaysia, it would boost country’s economy by attracting tourists from other country to visit Disney in Malaysia and also by, attracting tourists from all over the world, Disney in Malaysia could successfully gain profits from citizens as well as