These recommendations can bring a massive change in the marketing strategy of Hilton Hotels. Conclusion The buyer behaviour and market analysis will be also demonstrated in this report. There is a possibility of conflict within the shareholders of Hilton Hotels and this possibility is going to be demonstrated in this report in the preceding sections of this report. There is a possibility to resolve the conflicts within the shareholders and this report will also cover the appropriate recommendations to solve these conflicts. To perform the successful analysis of the business of Hilton Hotels a PESTLE framework and a SWOT analysis for this company will be developed in this
Introduction Every hotel has a certain set of standards that help the hotel reach their full potential. These standards help the establishment to meet or even exceed the guest needs and the organization’s objectives and goals. There are also different factors, tangible and intangible elements that will also influence on the guest’s interaction with the staff as well as the guests’ expectations. This report will be discussing about similarities and differences of the philosophy, target market, the Room Division products being offered at the Raffles Hotel and the Four Seasons Hotel. Body The Raffles Hotels and Resorts’ philosophy is to deliver emotional luxury and thoughtful, welcoming and graceful service.
Market segmentation has been the positioning strategy for Intercontinental Hotels, and it is important that it is done well to consider critical features of each segment adequately. Moreover, market differentiation must promote the difference between the different brands so as to create awareness to each target consumer of the most appropriate brand. For instance, the strategy must inform the market of the difference between the Holiday Inn brand and the Holiday Inn Express brand. This differentiation is important since it will encourage business travelers to opt for Holiday Inn Express while those looking for recreation chose Holiday Inn. Consequently, each consumer will get the best service that is suited to their needs and hence create customer satisfaction in the varying
I think what is going on here is that The Ritz-Carlton has found success in the hotel industry because of its ability to “tangibilize” its intangible offering. What sets The Ritz-Carlton apart from any other hotel is the professional level of service it provides to its guests. Our President and COO explains that “our business is service. We charge for service. Our commitment to our customers is excellence in service.
In hospitality industry, there are many issues, challenges and trends that a hotel or a restaurant might face. In recent years, cultural diversity in the workplace has become a major in hospitality industry. This paper concentrates on discussing about the current situation of cultural diversity in the workplace of hospitality industry, then analyzing some benefits and challenges of cultural diversity in hospitality organizations and giving practical recommendations that help hospitality organizations to deal with cultural diversity issues. Diversity is defined as the differences among people. Cultural diversity means that the differences between people in gender, traditions, language, etc.
New technologies, both software and hardware, are changing the way internal hotel operations are managed; they are all about providing better guest service and keeping operations running smoothly. Employee-facing technology has the greatest potential to improve daily operations and the productivity of hotel employees. The hoteliers that embrace the proliferation of new technologies will empower their staff to spend more time with customers and truly deliver a service as opposed to being seen as
For a business to adopt a diversification strategy, therefore, it must have a clear idea about what it expects to gain from the strategy and an honest assessment of the risks. However, for the right balance between risk and reward, a marketing strategy of diversification can be highly rewarding. (Riley, 2017) Hilton Hotel will not have difficulties in penetrating to new markets and new products as they are already well established and popular in the hospitality sector all across the globe. Should they decide to venture into a different market their loyal customer base will still follow
CHAPTER:2 LITERATURE REVIEW This chapter reviews the literature on loyalty and customer satisfaction. Although the major focus is on customer satisfaction in service of hotel, this chapter begins with a brief review of the importance of customer loyalty in the hotel industry. This is followed by a review of loyalty literature, which results in the construction of a definition of service loyalty for use in this study. Next, factors thought to influence the development of loyalty are discussed. In particular, emphasis is on customer satisfaction as the most important determinant for loyalty.
(B, Vermaat, and Shelly, 2011) Hotels are basically focused on service as a product that they offer. Management information system enables hotels to provide information for a decision support process of management. As well as, it assisted the organization to achieve the business aims in a most well organized manner. Despite the decision making is not limited to a specific level, for globalized company like IHG hotels for instance, the management information system is expected to aid all levels of management in leading the business operation. 1- It allows hotels to assist themselves and identify and show weaknesses of the hotel revenue reports, staff employee reports, sales reports and so for.
From retail stores to hotels people more concern on interior design. Hospitality design is perpetually leads a route to view and sense the tradition and culture of the area. This sensibility has been of fine competencies when an interior designer has been to ask to create hospitality experiences in primary heritage sites. So in my point of view it is a novel task for a designer to working by way of maintaining the heritageness of the given goal. The efficiency and effectiveness of hospitality enterprise is determined by how the interior design is been packaged.