Disneyland Marketing Mix

Disneyland, every kid must have heard about this place before. This is the place where most children would like to go. However, Malaysians have fewer opportunities to go to Disneyland since the problem of location. Disneyland is located in Paris, Hong Kong, Shanghai, Tokyo, Orlando and Anaheim. It is a little bit hard for Malaysians to go those places. Now, the world 's most popular amusement park---Disneyland will launch in Malaysia. How can Disneyland stay successful and win most of the audience year by year, it can be seen based on its marketing mix, 7Ps?

What types of products can be found in Disneyland? Many people say food and beverage, souvenir, clothes or jewelry. Yet, these are not all of Disneyland products. Actually, Disneyland

In this case, middle class also can enjoy the services and products since the price is certainly not high. Disneyland is using the normal price strategies and positioned it as a kind of public entertainment to enable much more people to enjoy the better services in Disneyland. Out of these price approach, Disneyland also offers a discount for those annual pass holders. Disneyland uses the normal price strategies because people not only enjoy the services of Disneyland but also purchase the Disney 's products. It is very common to note that some families visit Disneyland many times in the lives. The location of Disneyland is very important as well. Disneyland is located in California, HK, and Paris. Beginning from this year, Disneyland will appear in Malaysia. We choose to place Disneyland at Selangor, because from year to years, Selangor has a high population compare to other states and it is very convenient to reach there by taking bus, train or car. As Malaysia occur Disneyland, this will be a good chance to attract tourists from neighbor countries like China, Thailand, Taiwan, Singapore as well as other countries. This would be a good chance to improve Malaysia recognition and reputation. The promotion