Disneyland Target Market Analysis

UK Disneyland

Introduction
A theme park can be defined as a place where you can find entertaining activities and a group of adventure attractions as these parks are filled with happiness. It is mostly a large outdoor area that bases its structures and attractions around a central theme. Theme parks offer many different things for even all the ages such as providing a variety of foods, drinks, shows, attractions, and thrill. That is why one of the best vacation attractions for everyone is theme parks. For example one of the famous amusement parks is Disneyland. The basic formula that Disney created the attractions by dividing its park into themed lands, where Disneyland guests can travel to Tomorrow-land, Frontierland and other fantastic places.to

And factors that effects on demand are Normal Goods, Change in Preferences, Complimentary Goods, Substitutes, Market Size and Price Expectations. Market segmentation is a market strategy that stands for dividing an extensive target market into subsets of consumers. And there are four types of segmentation. Geographic segmentation is divided based on geographic factors such as climate. Demographic segmentation, is where the market is divided based upon the structure of population like segmentation based on age, Psychographic segmentation, is the classification of customers with regard to different characteristics such as the life of style or personality. And Behavioural segmentation is where divides consumers into groups depending upon their knowledge of, attitudes towards, usage rate or response to a product as an occasion, for example. One of the most famous marketing terms is the marketing mix it is also called the 4Ps and the 7Ps. The 4Ps are product, promotion, price, and place. The 7Ps includes the addition of process, physical evidence, and

These factors include. Price, more in the theme park the services are provided in low prices more people will come and visit it. As it referred to the low of demand always there is an inverse relationship between the price of a product or a service and how many people are will be willing to come and try it. The tastes and preferences of the consumers. The tastes or preferences can be changed to something else in several ways that make people want to try more or less of the service. Use persuasive advertisement where they are designed to cause a change in tastes and preferences and as a result create an increase in demand. A good example of this using the Disneyland celebrities to endorse the new theme