Disney's Case Analysis Of The Walt Disney Company

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Introduction The Walt Disney Company is one of the biggest entertainment and media conglomerates worldwide. The company was founded by Walt Disney and his brother Roy Disney in the year of 1922. The company started off as an animation film studio named Disney Brothers Cartoon Studio, but gradually expanded their business to build their own empire and become a leading company in the world. The corporate’s mission to be one of the world’s leading producers and providers of entertainment and information is still in progress. Presentation of enterprise Overview Disney’s diversification strategy over the past decades has been successful, in which the company is successfully operating in the industry of film, media networks, theme parks, and resorts. Through effective M&A, Disney was able to absorb successful brands such as Pixar, Marvel, and Lucasfilm, triggering the company 's huge success over the recent years. The company has operations in the US, Canada, Europe, Asia pacific and Latin America, operating in more than 40 countries worldwide. Its headquarter is in Burbank, California and Disney employed 185,000 people as of October 3, 2015. The company showed a 7.5% increase in revenues over the year, despite the economic downturn and uncertainty. Current situation Although the conglomerate is operating in different fields, Walt Disney’s main industry environment is still considered as the filmmaking industry, making the company vulnerable to strong threat of competition.

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