Disney's Corporate Strategy: The Walt Disney Company

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Walt Disney started his venture in animation in 1919 after returning to the United States from France. The Walt Disney Company started in Los Angeles, CA on October 1923 when Margaret Winkler and Charles Mintz granted Walt Disney a contract for a production of a series of short films. By Winkler and Mintz being impressed with what they say, the success of The Walt Disney Company sparked with the Mickey Mouse cartoons and several other successful animated feature films. Before Walt Disney died of lung cancer in 1963, he purchased 27,000 acres of land for a new park to be built in Orlando, Florida in 1963. Before Walt Disney death, Roy O. Disney was appointed as the president and CEO of Walt Disney Productions and overseer of the department of the Walt Disney World Resort. The Walt Disney Company’s Corporate Strategy The Walt Disney Company’s strategy was not just targeted on the young, but for the entire family by creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally (Thompson, 2016). The Walt Disney Company’s strategy included more than originally animation for the family, it incorporated theme parks, hotel and resorts, interactive media, media network, studio entertainment, consumer products, and studio entertainment (2016). “Disney’s corporate…show more content…
They receive an attractive substantial amount of revenue by being a diverse company that incorporate in theme parks and resorts, video entertainment, consumer’s product divisions that carries the Disney name and the positioning of the wholesale family entertainment. Their media networks including domestic and international cable networks receives a profitable business for The Walt Disney Company, because of their television studio, ABC, the network, and the eight other stations that they

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