Introduction
We often wonder if our identity has been shaped, thought our lives. Most people will agree that yes, they are not the same person they were, let’s say, 5 years ago. To be honest, I’m not the same person I was a year ago and I’d dare say most of you would agree with me. But how and why does this happen? Well, when asked most of you would probably say because you went to university, experienced new realities and met new people, right? However, and as true as this is, there’s one thing not many of us think of when talking about identity. Let me ask you a question. How many of you have immediately connected to someone just because they like the same music you do? Or how many of you have, unconscious or consciously, borrowed some personality traits of your favorite character
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One way or another, we were all exposed to Disney culture at a very young age. But how has Disney influenced our identity?
Because it influenced our youth. Children are very impressionable and their views often change depending on what they are exposed to and what we saw on TV from Disney was, for some of us at least, one of the first and only media we saw at the time. But can we honestly say that the movies we grew up watching were and continue to be good examples? From plain misogynist jokes in Peter Pan, body image issues in most Disney Princesses movies and even hyper-sexualized female characters as in Alladin a few red flags are sure to be held.
The reasons to worry only grow when we realize that studies show that female characters speak less than male characters in their own movies and that most of the compliments they receive are based on their looks and appearance than on their skills.
Of course, not all of it is bad. More recent movies show more and more strong independent female lead, sexist and misogynist issues have been properly addressed and Disney has even introduced the first LGBT
However, Disney films’ used archetypal journeys signify the safety of people first among any other situations, and this goal takes the viewers focus on good deeds like saving lives instead of showing the elimination of the evil which might be quite brutal. This made Disney films more suitable for children. The overlap is because of the continuous change in the world. Since Anime and Disney films have different history, they have different targets of viewers. Anime targets the adults while Disney films target the children.
From the bright colorful outfits to the amazing characters, it’s no surprise that western culture loves Disney movies. Children adore them, and parents love it because of the “innocence” of what these movies hold. However, behind the ruffled dresses and the songs that have become iconic in today’s day and age, lies a darker secret. The movies that Disney has produced, were once stories that originated from around the world, some countries include, France, Denmark, Italy, and some parts of Asia. These stories can be far from the innocent cartoon versions that audiences are used to, most stories have sinister origins, being based on legends and historical events that are, to gruesome and go into detail about unforgivable acts.
No matter what part of the word you are in, the word “Disney” would probably be recognized by anyone. Why? Because Disney’s influence spans globally. From theme parks, to television networks, to movies, to Broadway shows, it is clear that Disney is “the” multi-media conglomerate. So, when Disney recently announced its intention to purchase 21st Century, a well-known mass media cooperation, it is no surprise that people reacted strongly.
They have tried to change their stories by making them fit with the new generation and include more modern understanding. Parents should know that children are like sponges; they absorb everything from their surrounding, so parents should sit down with their children and watch these Disney television shows, and films and decide whether to let there children continue watching those things or stop them. From Mickey Mouse, to sleeping beauty, to cars (CASTILLO.2006.para1) they are all common Disney cartoons that can affect children by teaching them stereotypes, Racism and violence. Firstly, when talking about stereotypes people will think directly of girls who keep on watching Disney cartoons and films that mostly includes princesses. Theses princesses can give girls a wrong idea of how they should dress, behave and even how they act as girls.
In horror movies, for example, the victim is more often a woman than a man, simply because of the stereotypical idea that women are scared easily and scream when they are in a scary situation, and just as we expect, they go to a man for help, because the proximity of a male figure is comforting and safe. In movies, brains never go well with beauty. The hot, popular girl is often not very smart and usually mean, while the smart girl is not at all attractive to the opposite sex and nerdy. We all know the typical teenage movie in which the boring girl has to be transformed into a babe in order to become attractive and desirable for men. In movies, women are almost always changing themselves to please men.
The environment in which an individual grows up in can affect life greatly. Our surroundings influence one’s personality, self-expression, and individuality, otherwise known as identity. Finding one’s true self is the most grueling stage of life and expectations of family and society make the process even harder. One’s true identity can sometimes clash with hopes of others, thus breaking tradition and/or family ties. Pressure to change will always be present, but staying true to uniqueness will prevail.
How others see you is influenced by material, social, and physical constraints. This causes a tension between how much control you have in constructing your own identity and how much control or constraint is exercised over you. How we see ourselves and how others see us differ in many ways, but is an important factor of our identity. “A Lesson Before Dying”,
Walt Disney had an impact on the world through media, science, and animation. When most people think of Walt Disney, they think of the creator of Mickey Mouse and Disneyland. Walt Disney’s impact went way beyond just cartoons and theme parks. Walt Disney was born on December 5, 1901 in Chicago, Illinois. His parents were Elias and Flora Disney.
Cultures are spread through globalisation through knowledge, ideas, clothing, beliefs, values, languages, food and movies. When contact occurs between cultures, all ideas are spread and transferred which has become easier nowadays than in the past because fewer people were to able to travel and experience the rest of the world. Disney, Disney princesses especially, has had a big impact on the spread of cultures from Saudi Arabia 's Aladdin to Germany 's Snow White and the Seven Dwarves to China 's Mulan. Not only has Disney spread the culture of beliefs and values, most children from all around the world who has watched a Disney princess original would be able to identify the traditional dresses such as the Qipao from China in Mulan. Their movies have also given children a way to apprehend various styles of cultures.
Disney has been a worldwide phenomenon in terms of creating entertainment for kids and even older adults. Disney has been able to expand and grow its franchises and create new franchises that are capable of become world-wide hits. Its due to its ability to change and manipulate its marketing strategies that allow Disney to appeal to its market. Another main marketing strategy that has allowed Disney to dominate all of its competition has recently been by cross platforming and taking over different companies and implementing them so that they can increase profits.
In the past four years they have been concentrating on geographic, demographic, and psychographic segmentation to locate their target market. How did they use geographic segmentation? By looking in to region of a country or the world, the market size which is, market density, or climate; that’s how they decided on the locations of Disney's theme parks such as Disneyland and Disney World which are strategically located in the world's most visited places such as, Europe, Japan, India, and of course the United States. On the other hand, they used demographic segmentation by aiming on age, gender, income, ethnic background, and family life cycle; by focusing on that it helped them determine where to place their chain stores called the Disney Store, where to distribute their movies, and even determines what kind of movie they should create next. Whereas for the psychographic segmentation, it is used based on personality, motives, lifestyles and geodemographic; through that this is will help Disney to determine who is going to buy more of their
Amanda Putnam’s essay, “Mean Ladies: Transgendered Villains in Disney Films”, is a compelling piece on gender portrayal and views in Disney films. Putnam opened the essay with a personal anecdote about her daughter. Her daughter wanted a Disney movie without a “mean lady”, as in most Disney films the villains are scary, evil women. The real life evidence strengthened her claim that children are noticing the characterization of female villains in Disney films. The antidote was brought fill circle when she referred back to her daughter in the final paragraphs of her essay.
The Walt Disney company does not only have an immense amount of economic power on the American entertainment industry and popular culture, but they have acquired influence across the world. The company has recorded that one quarter of the 45 billion dollars Disney makes annually comes for the international market (Hongmei). It can be said that Disney is one of the best-known companies or brands in the worlds and covers a wide range of markets from films to television programs, to merchandise and publishing not to mention the theme parks. However, the inspiration to expand globally does not completely rest on income and to promote capitalism within the company. In some circumstances the marketing decision is more political than economical.
As I mature, my perspective of life and what it is to be a unique individual is ever changing. I believe that an individual’s environmental and surrounding contributes to their identity greatly. The culture in which one grows up in is a element that shapes one’s beliefs. When I was younger, my friends aided to shape my identity. My peers had a great influence on how I defined myself in early childhood because I deeply valued and cared about what others thought of me.
My identity will continue to change shape as I grow both physically and mentally. I currently define my identity as being an adaptable, learning, and developing 19 year-old women who is influenced greatly by people and history. Being adaptable, I discover my future one choice at a time. I “go with the flow” and the present greatly catches my attention. To some degree I plan things out, but I am willing to adjust to accommodate peoples needs or change in circumstances.