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Distell Swot Analysis

2958 Words12 Pages

Distell group limited was founded in 2000. It is producer, distributor and market of wine, spirit and alcohol beverages. Distell was formed by the merger of Stellenbosch Farmers’ Winery (SFW) and Distillers Corporation Distell is a great company rooted in South Africa, crafting leading liquor brands for people to enjoy responsibly at every occasion all over the world. South African distribution network consists of 20 depots situated in all regions of the country. Its head ofices are situated in Stellenbosch in the Western Cape. It has other offices in the rest of Africa,offices in Windhoek, Accra, Nairobi, Namibia, West, East, and Southern Africa. Joint ventures in Tanzania and Kenya and investments in Namibia, Zimbabwe …show more content…

.za) SWOT Analysis Strength: • Brand reputation and loyalty • World wide distribution • South African largest producer of wine, spirit, ciders and RTDS • Ranked second in the world for cider production • Broad brands and product variety • Improved production technology, innovation in products, packaging and marketing Weakness • Cost of packaging • High costs of raw materials • Intense competition means market growth is limited • Cheaper brands emerging • Failure to deliver superior product and service at competitive price points • Unavailability of grapes and apples to meet demand for wine and cider brands across the quality and cultivar spectrum Opportunities • Product extension • Expansion into other Africa countries • Growing demand for gluten free ciders • Joint venture capital • Increase popularity of premium brans • Sustainable movement • Growth in emerging markets Threats • Consumers becoming more health conscious and making choices that will fit their healthy lifestyles • Legislative changes placing restriction of sales, distribution and availability of alcohol • Rising costs of raw materials • Growing power of anti-alcohol lobby • Increase in …show more content…

It is producer, distributor and market of wine, spirit and alcohol beverages. Distell was formed by the merger of Stellenbosch Farmers’ Winery (SFW) and Distillers Corporation Distell is a great company rooted in South Africa, crafting leading liquor brands for people to enjoy responsibly at every occasion all over the world. South African distribution network consists of 20 depots situated in all regions of the country. Its head ofices are situated in Stellenbosch in the Western Cape. It has other offices in the rest of Africa,offices in Windhoek, Accra, Nairobi, Namibia, West, East, and Southern Africa. Joint ventures in Tanzania and Kenya and investments in Namibia, Zimbabwe and Mauritius create operating capacity as well as provide distribution facilities. (www.distell-limited.co.za). Internationally Distell has offices Europe, North America, Latin America and Asia Pacific. It has exceptional brands with strong consumer focus offering real value for money across the pricing continuum. The company markets some of South Africa’s iconic liquor brands,98 brands under

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