Distribution Channels In Garment Industry

5. GARMENTS DISTRIBUTION CHANNELS Distribution channel is the chain of individuals and organizations involved in getting a product or service from the producer to the consumer. The Distribution channels are also known as many types of name in the garments sector, like, marketing channels or marketing distribution channels, these channels may include several interconnected intermediaries along the way such as wholesalers, distributors, agents and retailers.

More than 78% of Bangladesh’s export earnings come from the garment industry. The ready-made garments sector has a greater potential than any other sector in terms of employment and foreign exchange earnings to reduce poverty and make a contribution to the national economy. The primary channels

It is important that the exporter attempts to view the garment from a Swedish perspective. The awareness about EU trading, import/export laws and regulations is important. For an exporter who is not familiar with the Swedish market, it can be beneficial to visit any fashion fair in the Nordic countries or some of the smaller exhibitions in Sweden. The fairs offer a good overview of fashions, trends and the types of garments purchased by Swedish consumers. One way to get in touch with importers is through trade fairs. The two most important fairs for the Swedish market are both located in Denmark, Copenhagen International Fashion Fair (www.ciff.dk), and Copenhagen Vision

A quality control should be undertaken at each stage of the manufacturing process and before the goods are shipped to Sweden. This quality control should be included in the price. In Sweden, The Labour costs in are very high. That is why; the import companies try to handle the import to be as inexpensive as possible. Most goods are distributed directly from the importer‘s central warehouse to the stores. Accordingly, it is important that the garments have already been provided with all the necessary information, such as care instructions and price tags. It is important that the clothes are packed as smoothly as possible in order to avoid ironing or any other form of conditioning after unpacking. Sweden has some of the strictest requirements worldwide regarding marking of clothes. Most importers provide detailed and exact specifications concerning the information that is to be included on the label of the garment: type of material, washing and care instructions as well as size indications. The specification of the fibre is important. According to EU regulations it has to be correct. For example, if the label states 50% cotton and 50% viscose, the fabric must not contain the slightest amount of polyester. The washing and care instructions must be carefully expressed, if there is any problem with the garment, like, if the colour bleeds or shrinks the fabric, the consumer has the right to complain and get the money back.