Boeing created its first commercial airplane in December 1960 called the 727 jetliner. Boeing has many achievements such as designing the worlds most successful Aircraft the Boeing 737 that is manufactured at high scales and
The Airbus is therefore recognized as the largest airplane in the world. Being an achievement that had not been seen before, Airbus’ project can be termed as innovation. Since publication of the Airbus A380 project, the company’s initiative has taken international stage in the world of aviation and developed strong brand awareness of Airbus. Passengers have also imprinted the Airbus experience as a highlighting event, promoting brand among them
COMPETITIVE POSITIONS 1.1 LUFTHANSA Lufthansa Group is an aviation company with world-wide operations. The Deutsche Lufthansa AG traces its history to 1920s, as a pioneer in the German Aviation industry. It has five business segments and all are market leaders in their competitive areas. It has a total of almost 500 subsidiaries. (Lufthansa Group, Company Potrait).
Today, Boeing Commercial Airplanes, leads by James (Jim) F. Albaugh, offers a family of technologically advanced airplanes, mainly the 737, 747, 767 and 777 families of airplanes which can seat more than 500 and can boasts the longest range in the world, at more than 9,300 nautical miles. With headquarters in Renton, Washington, Boeing Commercial Airplanes continues with its new product development, a next-generation jet that will set the standard for fuel-efficiency and passenger comfort. Boeing Defense, Space & Security (BDS) provides large scale systems that enhance air-, land-, sea-and space-based platforms for global military, government and commercial customers. BDS tries its best to provide customers with the right solutions at the right time and the right cost. Therefore, their strategy is to understand the enduring needs of
Developing Human Resources strategy: Developing HR strategy can identify potential threats and opportunities in the quantity and quality of human resources required by the organization by gaining deep knowledge and understanding of the organizational mission and vision. Performance management: it is meant to help the organization to train, motivate and reward workers. It is also meant to ensure that the organizational goals are met with efficiency. The process not only includes the employees but also be for a department, product, and service or customer process, all toward adding value to the organization. Organizational Design and Structure: Organizational design is the shape, size and structure of the organization required to meet customer
The medium range-narrow body aircraft are characterised with a seating capacity of 100-200 or more passengers and their distance range is of 3,000-6,000 kilometres. This segment generate the majority of revenue and the highest margins for aircraft manufacturers around the world. UAC is establishing itself as a prominent global aircraft manufacturer, it made headlines with the Sukhoi Super Jet 100 launch in the past decade and currently, it purpose to spearhead the medium range commercial aircraft industry with the MC-21 brand. The aircraft is slated to begin commercial operations from 2019. In addition, on paper, the aircraft’s specification and features make it a go to aircraft in this segment both domestically and internationally.
Apple encompasses a firm and holistic approach in addressing the interests of neutral groups very important to the business. These neutral groups compel Apple to boost, and Apple affects them by satisfying their interests. Stakeholders have various interests that focus on
It will also serve as a multi-modal logistics hub for 12 million tons of freight. This airport is also lead to another mega construction project as Dubai is going to build Dubai World Central which is a 140 km2 multiphase development of six clustered zones that includes the Dubai Logistics City (DLC), Commercial City, Residential City, Aviation City and the Golf City. Next is the Emirates Airline which is based in Dubai and was created in 1985 with only two leased aircraft but yet growing rapidly since then. Emirates Airline now flying to 140 locations all over the world with the 8 different types of aircraft which are from Boeing to Airbus with the excellent services provided to their customer such as ergonomic cabin features, comfortable
Leading the (airline) industry IATA has, for the past 7 decades, set the standards upon which the aviation industry is built. It aims to aid the airlines by simplifying various processes, increasing passenger convenience, and lowering costs while improving efficiency. Serving the (airline) industry IATA thrives to guide the airlines towards safe operation, security, efficiency and economic operation under defined guidelines. Finally, IATA provides professional support to industry stakeholders. Key Figures Board of Governors Name Representing Chairman of the Board Willie Walsh British
The company introduced a lot of “first” things for many years in the airline industry, and it will continue to do so. “SIA’s approach to innovation involves the seamless combination of, on the one hand, hard structured, rigorous, and centralized innovation, and on the other hand, soft, emergent, distributed, but equally significant innovation” (Heracleous, Wirtz, & Johnston, 2005). On 2010, Loizos Heracleous and Jochen Wirtz stated that “SIA sustains innovation by using a structured, rigorous, and centralized process along with an emergent, distributed, and local process. The former is the skeleton, the latter the flesh and blood; together, they provide customers with a body of novel services at a low cost”. On the other hand, SIA also use Decentralized Innovation to encourage innovation at lower level: “SIA uses its distributed innovation approach for efficiency.