Does Social Media Influence Public Opinion

Celebrities in Politics Celebrities undoubtably play a large role in American society. They are the faces of commercials, have large followings, and have become household names. Especially with the rise of social media such as Twitter, celebrities have become closer to the everyday person. Celebrities can tweet out their opinion on politics or show support for social movements, and have this be seen by millions of people in seconds. With the recent Colin Kaepernick controversy, more of the general public are starting to hound famous people with messages criticizing their participation in politics.

Nicholas Carr provides solid evidence to convince readers that social media is ruining politics by using strong word choice, historical events, and social media itself. Strong verbiage in an argument could make all the difference to swaying one to a particular side. Carr uses exceptional word choice throughout the article to convince readers how social media is changing politics. Many of the phrases Carr uses are relatable because they encompass a variety of age groups.

Many online dating websites have copied eHarmony’s scientific matching service in attempt to gain more customers and thus market share. For example, Match’s new dating site, Chemistry offers a similar match-making service like eHarmony but is priced at about 10% below. Growth in the online dating industry is mainly based on aggressive advertising by industry players. In this regard March has increased its advertising expenditure by 80% percent. This is a show of intent from eHarmony’s biggest competitor as regards to capturing a larger market share from competitors such as eHarmony.eHarmony like other personal sites faced competition from large social networks such as MySpace and Facebook who did not have to incur huge advertising expenses to attract customers, instead relying on a “viral” process though friends.

The study used social network diagrams, to show the involvement of two distinct mainstream media entities, indicating that the story was being conveyed to a wider audience between 24th November 2014 to 2nd December 2014 (Freelon et al. 55). This is supported by a study titled, “The Measure of a Movement: Quantifying Black Lives Matter’s Social Media Power”. In this study, the 3 most persistent communities in the converstation about police brutality – namely, BLM, Political Conservatives and mainstream news outlets such as CNN, the New York Times Associated Press, etc – were identified (Freelon, et al, “Measure of a

In the last twenty years, technology and social media have taken over the globe. Technology has enabled people to connect with each other; they can connect through email, text, or social networking sites. Since this phenomenon of being easily connected has occurred a significant amount of controversy has sparked. A few argue that social media is excellent while the majority of critics argue social media is having a negative effect on people. Two articles in which discuss the different effects of social media are “I Tweet, Therefore I am” and “The Upsides of Selfies: Social Media isn’t all bad for kids” by Peggy Orenstein and Kelly Wallace respectively.

Social media sites, while much newer to the scene of mass media, have become poignant sources of information as well as central parts of our lives. Facebook specifically has risen to the top of social media popularity, and because of this has negatively impacted our culture. Posting a status, uploading photos, liking and commenting are all core elements of Facebook. Facebook has become, without a doubt, the largest social networking site on the Internet.

I. INTRODUCTION Social Networking Sites (SNSs) are online platforms that users use to create Personal profiles, associates with companion and fuss in different parts. Social networking sites exhibits individual profile and facilitates with various other activities such as sharing information with each other. Social networking sites grab million of people in the globe who are united these websites into their daily life style. Social networking sites will become famous all over the world.

the Alexa commercial during this years super bowl ranked highly by critics, used tactics such as humor and celebrities that grabbed the attention of enthusiastic fans. The commercial featured celebrities such as Cardi B. and Rebel Wilson. The more popular a commercial becomes (such as Alexa,) the better the sales for the company. When Alexa loses her voice, multiple scenarios take place with the replacements for Alexa: the celebrities. The Alexa commercial switches rapidly through different scenarios, each one using different celebrities and humor (Alexa,2018.)

It was mentioned that celebrities had more of an influence on personal issues they demonstrate through social media such as Twitter and Facebook, issues such as political views or current events. A Statistic showed that 58% of people interviewed believed that they are impacted and influenced by celebrities’ views on a certain political candidate, such as in this past election. Per the article it is also true that athletes tended to have more of an influence on people and their decision making on products and brands. For example, when we see Lebron

Due to the multitude of news websites and social media such as Facebook as soon as something happens Americans know about it within minutes of its occurrence. This fast news stream can be a double edged sword because while it does make people aware of the situation to let them know what they should do if near the area it also gets the perpetrator national exposure, and when we look at the fact that the majority of mass shooters state they suffer from loneliness and depression they may view this as a way of becoming famous and getting the attention they have always wanted (Johnston, J. B.

In the 2012 presidential election, Facebook social engagement gave voters a voice within their community. For instance, On November 6, 2012, more than nine million Facebook users clicked and shared the “I voted” button on the site (Hendricks & Schill, 2012). The options Facebook provided made it easier to encourage others to go vote and share their pride in voting with just a click of a button.

In this era of politics, social media has very high power and influence. Since our generation can’t seem to put down their phones or stop refreshing Facebook, many members of politics use their social media accounts to announce their opinions on certain topics. It could be said that the mass media has a “hold” over the political arena. Media can even “make or break” political careers or political parties. Thus, it becomes very important for political members to keep their social media accounts updated.

By saying that, Donald Trump was at a slight advantage coming into the race. Donald Trump`s controversial comments on women and immigration captured the interest of many white Americans and white organizations with the same financial stability as him. According to the reading, “One study found that by May 2016 Trump had received the equivalent of US$3 Billion in free advertising from the media coverage his campaign commanded” (3). Donald Trump`s successful career and his money assisted him a lot because his organization “Get Out the Vote” was a liability for his campaign according to the writing. That free money in campaigning allowed Trump to have breathing room so his team could expand to even more areas and get his name to the public even more than it already was

This research examines the political influence of presidential elections on social media. The research gathers insight on the communications benefits of social media through the following: the history of media, candidate’s reputation and personality, voter engagement, online voter registration, and racial tension. The research hypotheses include the following: determine how content and personal messaging play a role with candidates influence on social media; determine if the number of page "likes” is equivalent to a candidate leading in an electoral race; determine if online voting, registration, and educational tools on social media influence voters.