According to Smith (2017), Facebook advertising is used by 2 million business for boosting their products and services worldwide. In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017).
Thus, the purpose of this study is to examine the effect of social media marketing on luxury brands. Things have changed thanks to social media platforms from Facebook to Instagram reaching to WhatsApp who never uses WhatsApp and even on the news they talk about social media. Use of social media has exceeded other activities on the internet; people use social media far more than they look for news (55% daily) or download or stream videos (40% daily). Moreover, direct messaging is the more likely tool used to connect with others compared to email, among other activities
CHAPTER – 5 CONCLUSION AND RECOMMENDATIONS Conclusion Popular social networking sites, including Baidu, We chat and Weibo, are changing the human fabric of the Internet and have the potential to pay off big for investors, but -- given their youthful user base -- they are unusually vulnerable to the next 'new new ' thing. As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Wharton faculty and Internet analysts. one general finding is the fact that most consumers are aware of the advertisements online, and they have a negative attitude towards them. This is also the case with several of the findings from previous academic research and studies. These results are also in relation with the reasons why marketers are looking
This active consumer behavior is changing the media and marketing landscape as consumers are invading companies' marketing sphere. Evans (2008) presented the classic purchase funnel model as an indicator of how social media has impacted on consumer decision making process in different stages. Park et al. (2009) found four motives for using social networking sites: socializing, entertainment, self-status seeking, and information. These gratifications are common motives for consumers' activities performed in social media.
This has led to a rethinking of our society as we communicate with each other or how companies interact with Stakholders. The social networks work on a similar principle as „Word of Mouth“.Every participant has the opportunity to share a content through posts with connected users. This users have also the oppotunity to share the content again, so that the range of content can have a huge extent (p.1). Differently to social media marketing, social network marketing is only dealing with platforms like Facebook and Twitter as the most important platform with more than 1.4 billion users in 2015. Mit fast 26 Millionen Nutzer alleine in Deutschland liegt Facebook deutlich an der Spitze.
Social media has developed a large interest in news online and the need for us to share information with others quicker and easier. The downfall of social media is that people post lots of false stories. Once false content is posted for all to read about, people in the mainstream media can be sued by the person who they have released information falsely about. (Anon., n.d.) Social media has changed the industry. News makers that are communicating directly with the audience with the use of social media are overtaking news organizations.
“Business Insider reports that social networking is the most popular use of the Internet - surpassing email - and smartphones and other mobile devices seem to be the driving force behind this trend since 60 percent of the traffic is from a mobile source. The Global Web Index shows that 28 percent of the time spent online is on social networks. With these type of numbers, some of the time spent on social media occurs at work.” Using social networking without control while worktime contribute to the loss of productivity. What’s worse, people may lose more in reality from the emotional angle. A common phenomenon occurs on family dining or parties.
We also tried the virtual consultant and can say that it’s good! Chatbot value. The company representatives state that Concierge helped them to: • reduce bank problem by 75%; • increase number of subscribers to a trial version of the software on website in 5 times. Facebook messenger assistant and AI-powered robot from 1-800-Flowers.com This company is the leader of gift industry in USA. It launched the first chatbot for Facebook Messenger in 2016 and it is still functioning.
Abstract: Social media is the social interface among people in which they create, share or exchange information and ideas in virtual communities and networks. Users of social media are escalating exponentially and it is changing the dynamics of social interaction by empowering them. In the society, the role of social media is very crucial as media creates awareness, change the perception of people and helps in decision making. Social media has become the voice of the people by shaping the way information is transmitted to the public. The paper highlights how social media, can raise social issues effectively and is definitely a boon to our world, yet misuse or irresponsible usage can have negative effects on individual and society.
The Social media has highly transformed the industry of travel and tourism. Social media like Facebook offers expeditious ways of reaching millions of people across different countries with distinct cultures. The Social media helps people to share great and not so great experiences,