Both advertisements feature black outfits. There are also pops of red in the photos, namely the necklace and flower in the Celine advertisement, and the backpack in the middle of the Dolce and Gabbana advertisement. Judith Williamson wrote in her book, Decoding Advertisements: Ideology and Meaning in Advertising, that the “use of colour is simply a technique, used primarily in pictorial advertising, to make correlations between a product and other things. The use of colour is not significant in itself; it is the significance of the correlation it makes” (24). In terms of following this technique, the Dolce and Gabbana advertisement is more successful in capturing the attention of viewers.
Although figure (2) can be seen as the woman holding power over the men, the media thinks that figure (2) does not display a scene of female seduction, but rather objectification ("Dolce and Gabbana Pulls [...]”). They say it is offensive for woman to be left exposed and as an object to be looked at, meaning Dolce & Gabbana was displaying objectification. As opposed to the media, Dolce & Gabbana argues that the intentions were artistic which definitely characterize the brand. As mentioned in the introduction, the brand creates and develops their own advertisements, which gives them the freedom to express their unique creativity through different yet artistic adverts. Believing this, figure (1) was meant to depict a scene without any sexual violence; rather, it was created to be understood as a sexual game.
The masculine and feminie qualities should apply to both men and women. For example, in the film Julia possesses both masculine a and feminine qualities. She dresses in feminine clothing such as a dress and heels, but has confidience and determination that is usually assocaited with masculinity. This shows that the film is trying to question why there has to be a standard for men and women. Both genders should be allow to possess both feminine and masculine qualities.
Being able to choose any and as much women as you want also linked to power which is also considered as one of the most important traits of being a man. Dominance and superiority against women have been linked as rudimentary, especially in society who adapts the teachings of
Within modern day society males and females are given the same educational opportunities, the way in which these opportunities are taken is what determines how males and females ought to be treated and thought of by society. Throughout the last century, there has been the identification of superior intellectual levels between males and females, these levels of intelligence are connected to prestige, gender identification and academic success. In “Mind Over Muscle” by David Brooks, the age of information has incorporated the intellectual difference between the sexes by displaying women as more academically efficient than their male counterpart. Throughout history women have been view by society, well by men, as incompetent, uneducated individuals
Then the attention to details of the ad steps in, as by zooming in the picture we can notice that the men crawling on the singer’s body are dressed in specific BDSM attire. If the consumer is familiar with Lady Gaga’s personality and knows her adherence to shocking behavior - “Épater la bourgeoisie”, and shameless self-expression, - they will not find the BDSM styled “admirers” of the singer as something shocking. In case such extravagant expressions of the males fall within their latitude of acceptance or latitude of non-commitment - they can be inclined to see operant conditioning in the
When women were the only individuals in the advertisement, the ad copy usually reflected a biased message toward the abilities and function of the women in their roles as professionals.” (Kramer and Nelson 1997). Using the idea that Barbie depicts a woman who can be whoever she wants to be gives a sense of ethos present in the advertisement. This will then influence the audience (young girls) that they too can be whoever they want to be. By giving the opportunity for emotional attachment and representation of the little girl holding the doll looking up to Barbie as someone much like themselves, it gives a sense of hope and inspiration for the young girl. With the use of pathos, advertisement of Barbie makes it appear as though she is very approachable because of her looks and the way she seems to “fit the standards of society.” The freedom of being able to change Barbie’s clothes into her various wardrobes sold gives the young children playing with her the sense of individuality.
Men are normally taller and have more muscle tone or are just normally muscular, while women are normally more slim and have more curvy bodys compared to men. I believe that a great divide does exist between men and women; however, I feel that the divide comes from how we are raised as children that creates the divide as well. At a young age we are told how we should act and certain things that each gender
Men tend to not see women as powerful or as smart as we actually are. On the other hand, Men just have to put on a nice suit and have a good haircut to look like the CEO of a big company. Society has taught us that women should be used as objects and that is all we are, and that is definitely not true. Women are forced to live their lives revolving around men. Some women think we have to dress and act just to impress men.