Burma Shave vs. Dollar Shave Club
From a historical perspective, Burma Shave paved the way for companies like Dollar Shave Club. Although they are different products and use different methods they are similar. For example, in the mid-1900s, Burma Shave used humor on the highway to advertise their mundane brushless shaving cream. Now Dollar Shave Club uses humor on the information highway to advertise their mundane cheap razor blades. They sell different products but target the same customer, men who shave. They both use low-cost methods of advertising with high traffic potential. And they both use an advertising gimmick which spreads by word of mouth or sharing. One way they are very different is Burma Shave’s ads were not about their product or how great it was, but Dollar Shave’s video is about their product and how great it is.
Each campaign reached its audience by being placed in high traffic locations. Also, by being different and unique from the common ad of the times. These ads almost stand out as something different, like a breath of fresh air from the norm. Something new and noteworthy that gave people social currency when they shared it with someone. These elements naturally caused these ads to go “viral” notwithstanding the era or technology.
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In modern day there are other products which use similar humor and viral tactics to market their product such as Old Spice deodorant. Dollar shave Club is not as unique in these times as Burma Shave was in its time. Also, Burma Shave was one of the first to use highway billboards, and the solution to one of their advertising challenges pioneered what is today called “Jingles. ” Jingles are now commonly used by advertisers. Although Dollar Shave Club has achieved the low budget success that other companies dream of I don’t think they have pioneered
One is the 2013 Super Bowl Budweiser commercial. In this commercial it shows a emotional, and touching relationship between a horse and the trainer. These ads are similar because they don't focus on the product but showing a story instead. Their ads makes a good impression on the viewer, which imprints the product in the consumers minds.
The Burma-Shave and the Dollar Shave Club are both similar historically because they both use comedic adverts to spread the message across to their audience. The major difference is that the Burma-Shave used road signs to advert because by then the roads were not that free for cars to speed up. While the Dollar Shave club uses the social media, (Youtube, etc) to pass their message to their audience. The Burma-Shave uses highway road signs advertising method to get their message across.
For example, the video over exaggerated and showed the key point where Chipotle wanted to attracted the audience. The scene of the manufacturer cow is where Chipotle manipulate their audiences. That particular scene is the most memorable scene in the video. The parody video will appeal to fast food eater because they would see how much big corporation can affect people's perception on things, people would have to think more carefully after they see a commercial similar to the Chipotle video. Fast food eaters will be persuaded to be more careful with persuasive commercial because corperation like Chipotle is a billion dollar industry, they can control commercialize however they see fit.
The video alone is one of the most viewed ads in the world; it has a type of humor making it
The aspects of rhetoric in both ads are similar, but the effectiveness of the rhetoric in each ad differs. Rhetoric can diverge in its effectiveness just by the way an advertisement presents itself. The organizations are successful in their use of rhetoric in their ads, but certain aspects of rhetoric are better in one ad more than the other. Moms
From a historical perspective, each was alike in that they were attempting to catch the attention of consumers in a new, unique and unlikely way. One campaign got that attention with humorous and quirky wording on signs that string along the side of some of the most traveled highways in the Country. The other campaign did so with in your face, and borderline offensive humor via viral video. However, both were using the most captivating channels of their time. In my opinion, each tactic worked for each company.
I think that because of how prolific these forms of media are, these short video ads are the most popular and effective form of
The first ad uses ethos to sell their product. They pursude people by using J Lo as the star of the commercial. By using J lo they think that people will buy their product, just because they use J Lo. The second ad uses pathos to get people to buy their product. They try to make you feel sad and nostalgic from having your child all grown up and ready to drive.
Another reason could be that it sells what they are advertising. It catches a viewers attention and draws them in. It creates a good vibe and good attention the the
Watching the commercial, the intended audience for an adult man with a son. I say that because the main character’s are an old man and his son. This commercial instills values like the past meaning reliving what you loved and also family. It’s not effective because it doesn’t use the Rhetorical Appeals like Ethos and Logos but, it does include Pathos which makes it somewhat good. Pathos is a Rhetorical Appeal that the commercial does portray in many forms.
The older commercial advertised the product while consulting to what was going on during that time period. The newer commercial advertised their product, but also add humor and a child. Even though each commercial had different attributions, both commercials were successful at selling their product
They didn't take into account people with sensitive skin, or thick, coarse facial hair. They generalized the new razor and marketed it as working well for everyone. This lack in research and proper marketing techniques decreased the credibility of their campaign. Research " Audience Identification - o Millennial Men ages 18-34.
In conclusion America or just people in general are attracted to big and bold things. Americans or others just have a tendency to look and also be attracted to bigger and better things. Ads are always trying their best to be eye catching so they aren’t forgettable. This ad is just a normal everyday ad, but to some people it could be fascinating. Overall kids’ will always be amazed by these commercials and when you were a kid you probably were
Still being humorous, the commercial also uses ordinary looking people as a way to persuade the audience to buy their product. It tries to show the audience that it is a practical product by having the actors wearing regular clothes participate in events that many do from day to day such as: working, spending time with family, even stretching out to patients in a hospital. It uses ethos by implying that people like the audience are all going to be buying the cheese. With comical commercials like this they are able to involve the audience in advertising. One of the most powerful sources of advertisement is social media when people go onto a social media website like Facebook the most common genre of videos being shared and posted are comedy.
Jef I. Richards once said “Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising.’” Advertisement has been a part of society, dating back to the 19th century, where you would find clippings mainly in newspapers to promote a book. Today its seen on just about every street corner, website, magazine, basically you turn your head, and you’ll see some sort of advertising for some product. Throughout the last two centuries, advertising has drastically change, especially with the introduction of technology, to make that change.