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Dolly Parton Case Study

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Dolly Parton has a big head start on raising money for Tennessee wildfire victims thanks to Taylor Swift and the Academy of Country Music. Swift has stepped up to match the $100,000 donation made by the ACM for Parton 's "My People Fund." FOX 17 in Nashville shared the news that Parton now has $200,000 to start the “Smoky Mountains Rise: A Benefit for the My People Fund” because of this generosity. Tiffany Moon, ACM Executive Vice President and Managing Director, discussed Swift adding her donation saying A long list of country artists will come together to help Parton raise money for people who have been affected by the fires during the telethon. The telethon will feature performances from Reba McEntire, Kenny Rogers, Alison Krauss, Chris

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