Domino's Executive Summary
Executive Summary :
Marketing audit enlighten marketing strategies and structure of the organization and Environmental audits of organization gives information about the strength, weakness, opportunities and threat of Domino’s Pizza ,New Zealand. Presence of global fast-food brands, local restaurants and so on affecting the domino’s market. Unique strategies and quality services help domino’s pizza to capture the market from the other competitors.
Working people ,teenagers and college students are the target market and promotion of the brand as well as product is through giving deals daily on products and combo’s both offline and online .Domino’ s have collaborated with different online websites which offer discount coupons to the guest and
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is the American Pizza which was earlier known as Dominick’s Pizza in 1960’s. James Monaghan and Tim Monaghan were the founder of Domino’s Pizza .One day, One of the employee named Jim Kennedy, suggested the name “Domino’s” and Monaghan love that idea and Instantly renamed the business ‘Domino’s Pizza, Inc.’ in 1965. The Company logo has three dot’s which represent the three stores in 1965.Monaghan were planned to add a new dot with the addition of every new Store, but Suddenly Domino’s experienced the rapid growth ,so that Idea quickly Faded and Domino’s opened their first franchisee outlet in 1967 and by 1978 ,stores expanded to 200 in …show more content…
Expansion of Dominos in New Zealand
Domino’s Pizza Enterprises Ltd (DPE) have acquired the multiple master franchise agreement for Australia, New Zealand ,Japan, Germany ,Monaco, Netherlands. Across these market ,DPE have almost 2200 outlets. In 2003,DPE opened their first outlet in wellington, New Zealand and now Domino’s are established in every corner of New Zealand and still growing .
The purpose of this marketing audits is to evaluate the current marketing approaches, opportunities and tactics performed in Domino’s pizza .This assessment will evaluate the marketing mix, Environmental audits ,customer ,competitor and stake holder analysis of dominos Pizza ,New Zealand VISION – Exceptional people on a mission to be the best pizza delivery company in the
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