ipl-logo

Domino's Pizza Case Study

1022 Words5 Pages

(b) Factors that influence in buying of Domino’s Pizza in Guwahati .
Table 2: Factors that influence in buying of Domino’s Pizza
Items/
Rank Well-known brand Well-advertised, Mental Satisfaction, Price Status Symbol Better Service Delivery
1 2 (4) 3 (6) 2 (4) 5 (10) 8(16) 8 (16)
2 3 (6) 2(4) 3(6) 4(8) 7(14) 17(34)
3 4(8) 13(26) 6(12) 9(18) 8(16) 9(18)
4 10 (20) 14(28) 9(18) 10(20) 9(18) 5(10)
5 15 (30) 10(20) 10(20) 15(30) 5(10) 8(16)
6 16 (32) 8(16) 20(40) 7(14) 13(26) 3(6)
Total 50 (100 50 (100) 50(100) 50(100) 50(100) 50(100)
Source: Field Survey
The influencing factors are recorded from most influencing (1) to least influencing (6). From Table 2, it is clearly revealed that in case of ‘Well known brand’, for 32 percent of the total respondents, it is the least influencing facto; in case of ‘well advertised’ and ‘Mental Satisfaction’ for 16 percent and 40 percent, these factors are the least influencing factor. 14 percent also feel that Price is the least influencing factor while for 26 percent, ‘Status Symbol’ is the least influencing factor; but only 6 percent feel that ‘ Better Service Delivery’ is the least influencing factor. Hence, the working hypothesis ‘Customers are influenced by different factors in buying fast food products of Domino’s Pizza India in Guwahati city however there is no similar degree of influence among the respondent by different factors’ is accepted.

(c) Awareness on Different brands of Domino’s Pizza and frequency of Consumption Table

Show More
Related

  • Zorbaz Pizzeria Case Study

    661 Words  | 3 Pages

    County Highway 51, the outskirts of Perham, Minnesota, encompassed by Big Pine Lake. Sequestered deep in the wood sits a dining establishment called Zorbaz Pizzeria. This family owned diner was once an old time candy shop, in 1969 the new owners converted it into a Mexican Pizza Joint. While binging at this mom and pop restaurant, you will be quite pleased with the unique atmosphere they have created, along with the exquisite customer service. Their spread varies from pizzas to a wide variety of Mexican Cuisines. Upon your approach you are taken in by a flashing marquee stating Zorbaz.

    Read More

  • Contadina Pizza Case Summary

    708 Words  | 3 Pages

    • Pizza positioning and customer value are unclear o Positioning could be similar with pasta o Positioning and customer value were unclear because they are in development stage • People underestimate and doubtful with pizza quality (exhibit 14) o Most of people concern with pizza freshness, unsure whether frozen pizza use high quality ingredients, various type of people favorite’s crust, whether the taste will be good and not have soggy crust, also unsure regarding the use of frozen pizza for special meals o Typically, US customers seek products that deliver convenience but have good taste and fresh, as well as easy to prepare. • Targeted retail price is too expensive o Based from exhibit 24, we can see that the mean price that people are willing to pay for the pizza is at the range between $4 to $5 with 27.9% which is also the highest percentage, while $7 to $8 is only 5.2%. More than 5 times less people will pay at the price of $8. o

    Read More

  • Dominos Vs Papa Johns Research Paper

    456 Words  | 2 Pages

    “Dominos” and “Papa Johns are one of the biggest pizza companies in the world. Everybody has eaten pizza and almost everyone knows what pizza is. Pizza is a dish that originated in Italy and found itself in the USA after waves of italian immigration. Pizza was sold by private shop owners and families who had traditional recipes. Although now a days pizza is dominated by two giant companies,”Dominos” and “Papa Johns”, the tastiness of the italian dish still remains.

    Read More

  • Case Study Of Taco Bell's Customer Satisfaction Survey

    729 Words  | 3 Pages

    The survey will be applied to 100 randomly selected people from each of the municipalities studied and interview with the marketing manager of the franchise TACO BELL to learn marketing strategies implemented by the franchise internationally. The survey will be structured by 9 questions of closed type and multiple selections were used language easily understandable to the population under study to facilitate obtaining clear answers. This survey arrogates profile data about consumers as well as their tastes and preferences. In addition, an interview with the marketing manager of the franchise TACO BELL is held internationally structure with open and very specific questions which will produce qualitative data about the strategies applied by this franchise in the other countries where it has developed.

    Read More

  • Arby Pest Analysis

    1043 Words  | 5 Pages

    APPENDIX: Political: There are some political factors that are important to know while considering the performance of food chains like Arby’s. These factors can have an impact on Arby’s such as the health and safety rules provided by the government of the state/country in which the Arby’s division works. These rules can have a direct role in creating the strategies and approaches. Moreover, health-associated campaigns by the government have an impact on the food chains like Arby’s. Political factors also comprise of laws, activities and groups that impact and limit companies and individuals in a certain culture and society.

    Read More

  • Domino's Marketing Strategy

    720 Words  | 3 Pages

    5.2. Price in the marketing mix of Domino’s pizza (Bhasin, Marketing mix of Domino’s, 2017) Domino’s motto is “Best of Quality with Reasonable Pricing”. The lower middle class and middle-class income groups are their main targets. As Domino’s has come up with a uniform and consistent pricing policy, it helps them to keep the base price in check and helps to attract customers.

    Read More

  • Burger King Case Study

    895 Words  | 4 Pages

    Name: Mohammed Al-Arbash ID: 2015-00109 Course: Arab culture The globalization of burger king This essay will be focusing on the burger king restaurants that have opened in Kuwait. We will be covering the requirements the restaurant needed to start-up in Kuwait and the adjustments to adapt, the changes and complications they faced to succeed in the Kuwaiti culture.

    Read More

  • Domino's Value Chain Analysis

    1791 Words  | 8 Pages

    Topic Page No. 1. Introduction 3 2. Domino’s Market In India 4 3.

    Read More

  • The Cheesecake Factory Case Study

    132 Words  | 1 Pages

    Despite the weaknesses, The Cheesecake Factory has several opportunities to increase their growth and build their business in the future in Canada. As entering into a new market, Cheesecake Factory can consider opportunities to introduce new menu items plus low calories desserts, with regards to the latest trend in Canada and implement a higher price on the menu to aid in offsetting any cost for key products and goods and services. Also, the restaurant has the opportunity for further expansion across Canada and on-brand licensing, which include things like frozen foods, cheesecake etc. to increase the revenue of the business in Canada. Cheesecake Factory further has the opportunity to operate certain locations and enter licensing, partnership,

    Read More

  • Papa Johns's Business Model

    1121 Words  | 5 Pages

    Pizza is the number-one meal choice for Americans. That is why 94% of Americans eat it daily and roughly 3 billion pizzas are made a year (Visually). One of the most known pizza franchises is Papa Johns, which was created by John H. Schnatter in 1986. Many know Schnatter from his countless commercials or his sponsorship with the NFL. I am going to analyze Paper Johns’ business model using the Five Forces Model, Political Economic Social Technology Environment and Legal (PESTEL) analysis.

    Read More

  • Pillsbury Cookie Case Study Summary

    1885 Words  | 8 Pages

    2) will the same strategy applied lead to an increase in household penetration of the brand? Marketing Research Problem: 1) To determine whether the Pillsbury baking experience resonated with customers 2) To analyze the existing attitude and usage of consumer regarding RBG cookies in multiple markets of USA and Canada 3) To visualize brand perceptions of customers in multiple markets namely USA and Canada PROBLEM

    Read More

  • Pizza Hut Supply Chain Analysis

    2323 Words  | 10 Pages

    Pizza Hut was established by Dan and Frank Carney in Wichita, Kansas, USA in the year 1958. Pizza Hut Inc. is one of the prevalent pizza companies worldwide. It was a subsidiary of Pepsi Co Inc. from the year 1977 – 1997. It is a wholly owned subsidiary of YUM! Brands since 1997 to present.

    Read More

  • Mcdonald's Food And Beverage Industry Case Study

    1972 Words  | 8 Pages

    Introduction The company selected for this research is McDonald’s Australia Holdings, a patented public company in Australia. The company specializes in food and beverage products such as burgers, coffee, sandwiches, McCafe beverages, and soft drinks, among others. The primary activity of the company, which generates most of its revenues from food and beverage services, entails establishing and operating a chain of family restaurants that offer quick services throughout Australia. While the company owns and runs a smaller number of the McDonald’s Australia Holdings’ restaurants, a larger number of the restaurants is owned and ran by franchisees, who shell out the company’s service fees and rent (Buchan, 2012). The 2013 annual revenue of the

    Read More

  • Pizza Hut Case Study

    863 Words  | 4 Pages

    Pizza hut, one of the leading pizza fast food chain in India was one of the first entrant for pizza in India and was followed by Dominos. Even after so many years the company has been able to maintain its premium image. HISTORY Pizza hut was founded in 1958 by Dan and Frank Carney in Wichita, Kansas.

    Read More

  • Kfc Case Study

    1359 Words  | 6 Pages

    1.1 Task 1, P1. Under this task I will explain the ethical issues of KFC Company needs to be consider in its operational. Ethics Ethics can be defined as moral guidelines which govern good behavior, so to behaving ethically is what deemed to be morally acceptable. Business ethics: It is a form of applied ethics or professional ethics observes ethical principles and moral or ethical problems that arise in the business environment. It applies to all aspects of professional behavior which applicable for the behavior of individuals and entire organizations.

    Read More

More about Domino's Pizza Case Study

Open Document