Case Study Of Domino's Pizza Inc.

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Background

Domino 's Pizza Inc is a large American pizza restaurant chain founded in 1960. Its name was DomiNick 's the point at which it set up by two siblings Tom and James Monaghan from Michigan. James sold his offer in the organization to his sibling following 8 months from cooperating. Tom turned into the sole proprietor of the pizza outlet. In 1965, the eatery network changed its name to Domino 's Pizza Inc. By 1978 the organization had extended quickly and bragged 200 establishments all through the US. After 38 years, Tom Monaghan the owner of Domino 's decided to sell his share to another company, Bain Capital, for a whopping $1 billion in 1998. Domino 's Pizza is currently the second biggest home pizza conveyance organization in America
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The impact of social media on public relations practices
What impact does social media have on public relations practices, particularly crisis communications and reputation management?
Web-based social networking impactsly affects advertising rehearses especially emergency correspondences and notoriety administration. It can help to manage crisis communications in the company and improve company’s reputation or destroy it. (businessdictionary.com, 2017) In the past, companies prepared themselves to face any crisis that might happen. They tried to get ahead of their crisis and make sure that they made a statement before the crisis reached mass media. Today, the companies should have a strong presence in social media to control the damage. Social media users played the main role for share any positive or negative things about the companies’ services or products. (Satoyarclanton.blogspot.com, 2014)

The crisis communications can define as the effort taken by a company to communicate with the public and stockholders when an unexpected event occurs that could have a negative impact on the company 's reputation. Social media has had a significant impact on crisis communications. It is obviously because the news and information distributed much faster through social media. So any issues or potential crisis should monitor and respond more quickly by the company. Any postponement of react may badly affect the association. On the other hand, the negative impact of social media
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If they do not prepare a plan, they will face more damage and may lose reputation. Crisis communications preparedness plans require advance work in order to minimize damage. It includes 10 steps as per bernsteincrisismanagement.com. The first seven of which can and should be undertaken before any crisis occurs.
The 10 Steps of Crisis Communications:
PRE-CRISIS
1. Anticipate Crises
Emergency Communications Team ought to go to concentrated meetings to generate new ideas to examine the potential emergencies that could happen at the association. The advantages for this: o The association can maintain a strategic distance from or keep some emergency by essentially adjusting existing strategies for operation. o Starting to consider conceivable reactions to any emergency could happen. It preferable to think now over when it occurs under the weight of a real emergency.
2. Identify the Crisis Communications Team
They are a small team of senior executives. The organization’s CEO will lead the team. Other team members are the heads divisions of each department in the organization and some experts who have special knowledge about the crisis.

3. Identify and Train Spokespersons
The organization should have people who have been pre-screened and trained, to be the lead and/or backup spokespersons for different channels of

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