They serve as marketing mediators ensuring that the right distributor has been chosen, availability of the product in the market etc. e) Customers – Customers are the end users of the products supplied by the distributor. The below diagram represents a customary supply chain process; Supply chain in Pizza Hut is very dynamic and plays a vital role in achieving organizational goals and maintaining brand image. The organizational objective of Pizza Hut is to be the unbeatable market leader by providing relentless innovation, commitment to quality, dedication to customer service and value across the globe. Pizza hut has various strategies and sub strategies to achieve its objectives.
Through this vision, Domino’s Pizza is trying hard to make customer be a loyal customer. Domino’s Pizza contributes the best service to the customer, respect for the customer’s requirement and ensuring a quality product that serve to the customer. The company of Domino’s Pizza is responsible to builds excellent store operations to create loyal customers. Another vision of Domino’s Pizza is to be ‘Number one in pizza and number one in people’. To achieve this vision, Domino’s Pizza put people first as the main strategy.
Price Price refers to the amount of a particular menu items will charge to customers by the firm. The purpose of setting a price is in order to offer a product that the customers prefer. The pricing strategy also difficult to decide as the customer consider that if charge a high price for a product, it takes advantages on it. Pizza Hut uses the skimming pricing when they set the price for each menu item. Pizza Hut usually use the good quality of ingredients to create a menu, thus the budget of selecting the ingredients is quite high.
Additionally, it’s the first pizzas place in the area. The pizza place also creates a healthy and respectful working environment, in which employees are encouraged to respect the customer and the quality of the food. 2.2 Objectives The objectives for the pizza place are: • To establish the market presence needed to support marketing and sales goals and to attract customers. • To reach healthy sales rate • To expand locally and globally in the future. 2.3 Services The pizza place offers high quality pizza with a secret recipe that includes Arabic spices,
It is very crucial for the employees to know how the system operates as it would make the job easier if they knew how it works. It will also help them keep track on all the deliver status and stock The second elements would be procedure. Perky pies should create new procedure after implementing the new system so that it could guide the business with right strategy. For instance, they should label a bar code on all the pies that were kept at the warehouse so that they keep track on how much pie were taken out for delivery. For instance one of the biggest retailer wall Mart used that technology to track its merchandise and because of the system, they manage to control their inventories more efficiently (Paula,
Some challenges they face as of today arenot having adequate supply chain management, increasing real estate sectors, inadequate number of manpower etc. Pizza hut has used some marketing strategies and product strategies to break away from the challenges they face. They are, market segmentation to produce affordable pizzas for a vast range ofcustomers, increasing the number of options available on the menu by including a range of tastes not only under pizzas but also under other delicacies pizza hut provide. “An example of the above is the introduction of the ‘3-course meal for Rs 99’ in India to attract more people into the brand by Pizza Hut” Another recent innovative strategy of pizza hut is the home delivery system to introduce customer
Aside by this, efficiency is a concept which relates to doing things as smoothly as possible and reflects a smarter way a company can accomplish several operations. It differentiates between the products and services of a company to its main competitors that leads effective competitive advantages of a company. Thereby, efficiency by a company is shown when the total defects are removed from the production process. The restaurant should inspect all employees’ tasks and check
Debonairs Product Debonairs ensures that their pizzas are affordable and that consumers are eager happy to buy them. They always have their classic pizzas available to retain customer loyalty but also keep introducing new and exciting pizzas to get customers excited and wanting to try the pizza out. They look at the consumer’s reaction to the new pizza and its sales to be able to monitor their customer’s behaviour. Debonairs pizzas are known for their good quality taste. It was important for Debonairs to introduce the real deal pizza as the South African economy is at a low and people spend more cautiously.
After this, quality management plans, input, and checklist are established. This process is used by the Pizza Hut as they create proper quality management plans along with the checklist to make sure that the end product is of high quality (Baird, et al.,
A Study on Brand Awareness and Consumers’ Buying Decision with reference to Fast Food Products of Domino’s Pizza Abstract: The main objectives of the present paper are to find out the factors that influence the customers’ in buying fast food products of Domino’s Pizza India in Guwahati city and to examine the level of awareness among the respondents on various items of fast food product of Domino’s Pizza India. The findings reveal that awareness level of fast food products of Domino’s Pizza among the respondents is very poor; however, there is significant relationship between brand awareness and customers in buying fast food products of Domino’s Pizza. Key words: Domino’s Pizza, brand awareness, customers, buying decision. 1. Introduction: