Mcdonald's Business Analysis

Industry: restaurants

McDonald’s Corporation

Symbol: MCD

History:

The McDonald’s corporation was created May 15,1940 in San Bernardino, California. The restaurant opened by brothers Richard & Maurice McDonald named “Dick and Mac McDonald” until 1960 Ray Kroc renamed to “McDonald’s”. In 1948, McDonald’s introduce “Speedee Service System” to the public in order to build the principle of fast-food restaurant. Actually the idea was created by White Castle, but at that time White Castle was an unlisted company did not have the ability to compete with McDonald’s, therefore MacDonald’s “update” their idea and “Drive-in Restaurant Services” was created by McDonald’s as well in 1961. At the same time, the original mascot of McDonald’s was “Speedee”,

J. Patrick Doyle joined Domino’s pizza in 1997, and has been the Chief Executive Officer and President at Domino’s Pizza Inc. since 2010. Before that Mr. Doyle served as President, Domino’s USA and Executive Vice President of International at Domino’s Pizza from 2007 to 2010 and 1999 to 2004.

Mr. Doyle believes customers’ satisfaction are the key to driving their growth, when customer’s satisfaction is high and taking order no mistake on the way, customers are willing to buy a little bit more foods for next time purchasing. So he created customers’ loyalty and frequency purchasing by controlling food quality and efficiency.

Products Domino’s Pizza has a huge interest to support product innovation, especially in their global markets. They encourage their master franchisees create products to suit their local market tastes. For example, Mayo Jago in Japan (bacon, potatoes, and sweet mayonnaise) and the Saumoneta in France (light cream, potatoes, onions, smoked salmon and dill). In late 2009, Domino’s Pizza has a revolutionized innovation, which changed their core pizza with a completely new recipe and this recipe is used in most of markets around the world. Recently, they have innovated among new products such as Cheesy Bread, Specialty Chicken, Handmade Pan Pizza and some others. Domino Company believes the best way to develop a company is updating themselves through the market change and customers

In 1975, first Wendy’s Canadian restaurant opened, and the business was going pretty good. Therefore, The Wendy’s Company started invest money to more countries, like Mexico, Argentina, New Zealand and so on. Until now, the company has changed their name six times through the history, which are Deisel-Wemmer Co., Deisel-Wemmer-Gilbert Corporation, DWG Cigar Corporation, DWG Corporation, Triarc Companies, Inc. and Wendy’s Group, Inc. All the subsidiary Wendy’s Restaurants are wholly holding by The Wendy’s company, and Wendy’s Restaurant is the parent company of Wendy’s International, which is the owner and franchisor of the Wendy’s restaurant system in United