Domino's Pizza Market Analysis

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Fast food industry is today’s largest growing segment ranked fifth in terms of production, consumption and exports. It employ 13 million people directly and 35 million people indirectly. 70% of the sales comes from the retail food sector and is expected to grow at a rate of 104% touching $482 billion by 2020. With online food partners like Zomato, FoodPanda, TinyOwl, and Swiggy building scale through partnerships, the organized food business has a huge potential and a promising future. The product in this industry we chose is pizza in which the leading competitors are Dominos, Pizza Hut, and US Pizza etc. The Domino’s brand was found in USA in 1960 by Thomas and James Monaghan. Over 55 years, it has established a network of 800+ stores across …show more content…

Hot pizza and good taste are his/her expectations. Last, the value add services are like ambience, service quality and dining experience etc. Pizza but is close to Indian hearts and tastes. The Indianization of pizza like chicken tikka, tandoori range, and spicy korma helps it establish a strong brand relationship. It has the availability of 100% vegetarian pizza hut in the world at Ahmedabad, Surat, and Mumbai’s chow patty. It also has a special Jain friendly menu without rot based ingredients and even serve salads dressings without eggs. This establishes a strong relationship between brand and customer who believes in the caring behaviour of the brand. 1. Domino’s should focus more on local market tastes like Sankalp, a famous South Indian restaurant chain did by introducing achari dosa, pav bhaji dosa etc. 2. They can introduce customized pizza similar to Subway operating process like multigrain whole wheat pizza etc. to attract diet and health conscious consumers. 3. They need to find an alternative to keep pizzas hot till home …show more content…

Different customers are willing to pay different prices for same product. It charges more initially to indicate high quality and extraordinary service. Pizza Hut targets rich and higher middle class people with a desire for good ambience. Also, it used Price Bundling strategy in India. The price for individual items are more than the price for the items from the menu combined together. Example: A plate of garlic breads, 1 pan pizza, a glass of Pepsi and a scoop of ice cream costs Rs 75. Similarly, it offered combos serving 2 people and 4 people to attract

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