Domino's Pizza Swot Analysis

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Brief history on Domino’s Pizza

Background

Domino’s Pizza is an American pizza restaurant chain. Tom Monaghan and James Monaghan in Ypsilanti, Michigan, USA, founded Domino’s Pizza 56 years ago in 1960. Domino’s Pizza is now in 82 different countries, which make it the second-largest franchised fast food pizza chain, first being Pizza Hut.

Domino’s originally started off as a small pizza store called DomiNick’s and the two brothers Tom and James Monaghan bought it. Today the name has changed from Dominick to Domino’s Pizza Inc. and is providing the world with fast quick and affordable pizza.

The Domino’s logo originally had three dots, as there were only three stores in 1965, the logo was meant to gain a dot for every newly opened store but the
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• Domino’s Pizza is affordable and cheaper then most of their competitors.
• Domino’s Pizza has a lot of good specials making it really worth your money and time.
• Quick and Efficient service with the use of electronic systems to time and notify you when your food is ready at the counter.
• Domino’s vegan pizza and low calorie pizzas help lean to a healthier side to keep up with trends.
• Domino’s Pizza is very up to date with the technological trends. Domino’s also has a tracker for their online pizza for us as the consumers to check when and where our pizza will arrive and at what stage is the pizza at such as Preparation/Oven/Quality Check/Delivery.

Weaknesses

• Domino’s Pizza focuses on pizza giving it a very one sided menu leaving the customers with not many options other than pizza and a few

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