ipl-logo

Domino's Reformulation Case Study

767 Words4 Pages

201520 Seminar in Consumer Behavior 561 WIN 2015 CRN 1041
HERNAN MONTOYA
CASE 3-2 Domino’s Reformulation

1) A- In my opinion repositioning the brand is difficult because it is hard to change the customer’s opinion about the brand, the product or service as the customers or public already have a mindset of the previous experiences. Additionally, it is a must to have all personnel involved and committed to the rebranding process as many might not be on board causing disruption in the process as change is complicated and a frustrating. Another reason on why rebranding is difficult is because stakeholders might not support the process or push too hard for a change making the process of rebranding lose its focus.

B- The characteristics that …show more content…

The analytical reason is used to evaluate a problem, the customer sees a problem and also that the brand is proposing a solution or change. Dominos gave the ability to the customers to recognize, determine and judge their new product. Additionally, customers made judgments about the message of …show more content…

It is clear that Hispanics and Black communities with an income lower than 49K per year per family with children are the biggest customers. We can infer that customers from Domino’s Pizza are clearly sensible to the price and they are looking the best possible option in the market for their price but the taste is also a major player in the equation. Families with children where both parents work, with no time for cooking and a tight budget in the household are the ones who consume this. Domino’s Pizza’s target market is for individuals or families looking for cheap but tasty and quick Pizza with a great taste.

5) The Marketing implications of the new Domino’s Pizza and the Old Domino’s Pizza are: Before Domino’s was focusing on speed and cost, delivering pizzas fast with a cheap price. Unfortunately for Dominos, the competitors did the same by competing with price and delivery. The new schema for Domino’s was to listening to their customers to understand their needs and dissatisfactions. Reformulate the product and the strategic intent of the company, build credibility, start a marketing campaign focusing on their quality and place the new formulation and products in the market.

Domino’s Old

Show More
Related

  • Totino's Pizza History

    1354 Words  | 6 Pages

    The crust is something that still has not changed in today's Totinos products. With the company being a huge success and now a nationally recognized name, they kept coming out with new products like the pizza rolls and the party pizzas. No competition, and with the ultimate funding by General Mills, the company thrived and turned into what is still known today as Totino's

    Read More

  • Nt1330 Unit 2 Health And Social Care

    103 Words  | 1 Pages

    - working with working staff to set up strategies, models and frameworks. - Setting client administration measures & assuring that the current standards satisfy the customers & helps retaining them. • Coordinating with the workers themselves can help effectively in setting appropriate models for the procedures & systems because they are the ones who interact directly with raw materials and producing the products, so they would know better if anything in manufacturing needs improvement or so. • It is important to satisfy the current customers in different possible ways in order to retain them which eventually leads in attracting more customers as well.

    Read More

  • Panera Bread Competitive Analysis

    169 Words  | 1 Pages

    Competition exists in most industries, and it is considerably fierce in the restaurant business. This is especially true for the focus of this paper, Panera Bread, and the specific restaurant market it operates within, “Fast Casual”. According to the balance, Fast Casual offers the ease and convenience of fast food but with a more inviting sit-down atmosphere. As evidenced by Panera’s explosive growth since its inception, their execution has helped define the Fast-Casual concept.

    Read More

  • What Are The Political Factors Affecting Subway

    1546 Words  | 7 Pages

    Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.

    Read More

  • What Are The Challenges Ivan Gullien Faces

    843 Words  | 4 Pages

    There was several causes associated with above mentioned challenges: • Changes in consumer preference and taste. • Use of appropriate advertising campaign to target correct market segment. • Understanding the attitude, belief and preference of US and Canadian Consumers. Q. What are consumer insights?

    Read More

  • Intelligence In The Most Dangerous Game By Richard Connell

    524 Words  | 3 Pages

    This is another characteristic that a survivalist would have in order to survive in the

    Read More

  • Pricing Strategy Of Chipotle

    1450 Words  | 6 Pages

    Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

    Read More

  • Domino's Marketing Strategy

    720 Words  | 3 Pages

    Domino’s has recognized that consumers are seeking healthier choices. As a new strategy they have introduced two everyday pizzas for just Rs: 590 which enable everyone to enjoy their pizzas. Compared to other fast food restaurants in Sri Lanka, Dominos offers more budget healthy packages for their

    Read More

  • Domino's Value Chain Analysis

    1791 Words  | 8 Pages

    Topic Page No. 1. Introduction 3 2. Domino’s Market In India 4 3.

    Read More

  • Big Five Personality Traits Essay

    1484 Words  | 6 Pages

    This trait includes characteristics suca tendency to be compassionate and cooperative rather than suspicious

    Read More

  • Papa Johns's Business Model

    1121 Words  | 5 Pages

    Based off the above results, Pizza Hut and Domino’s are clearly ahead of Papa Johns, which means they are receiving more revenue based off the calculations and a competitive advantage. This is a good thing for a company. To the contrary, Pizza Hut is on the decline and this means people are going to other pizza franchises like Papa Johns. If this decline continues, Papa Johns could capitalize and make moves to expand their business by investing more in advertising to produce more revenue. Papa Johns has been meeting the 3 financial goals of managers, which is profitability, growth, and shareholder value.

    Read More

  • Dunkin Donuts Market Segmentation Analysis

    951 Words  | 4 Pages

    Create the Value: Market Segmentation Analysis and a Value Proposition for New Retail Brand Dunkin' Donuts Kidd Milky Beverages Brief Description of the New DD Retail Brand - Dunkin' Donuts KiDD Milky Beverages Dunkin Donuts has pursued a policy since 2000's to be more than ' just a donut store, the company started putting more emphasis on growing its coffee business (Champagne, Iezzi, 2014). Specially since 2006, DD's proved its brewed coffee, espresso, cappuccino and latte options to the 'fancy' coffee drinkers and today, more than 3 million customers per day visit 11,300 Dunkin Donuts restaurants in nationwide and 36 other countries (Dunkin' Donuts Press Kits, 2015). The brand's slogan "America runs on Dunkin" is now evolving to "Kids

    Read More

  • Case Analysis Of Chipotle

    1408 Words  | 6 Pages

    Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

    Read More

  • Pizza Hut Supply Chain Analysis

    2323 Words  | 10 Pages

    Pizza hut has various strategies and sub strategies to achieve its objectives. Effective supply chain in pizza hut ensures that quality food is provided to customer’s efficiency leading to consumer satisfaction. And in return a satisfied customer ensures that the company continues to manage its market leadership by the word of mouth spread by the customer & the market feedback. The below diagram reflects the supply chain management process in Pizza

    Read More

  • The Hour Glass Theory

    793 Words  | 4 Pages

    Note that there are similarities between listed quality traits that appear in multiple lists: desire to lead, physical

    Read More

More about Domino's Reformulation Case Study

Open Document