Domino's Target Market Analysis
Promotion: Domino’s are promoting their product by Advertising their brand in various ways including
• GIFT COUPONS
• SALES PROMOTION
• DOOR HANGING
• CORPORATE DISCOUNT .
Place :
• Increasing Coverage of revenue by expanding new franchisees.
• Domino’s also promotes their product online to save time of their loyal customers.
• Their outlets are centrally located and in a manner convenient for the deliverers to do their job.
• The distribution channels followed by the company is mostly through telephone ordering ,take-aways and online ordering .
• They are delivering Pizzas at the guest door step by their scooters, cars.
People:
• Domino’s Pizza are recruiting young ,enthusiastic and dedicated employees.
• They are providing
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The company successfully targets a large Number of customers online due to its fastest delivery service.
Domino’s target market were their present customer base .Domino’s really want to focus on customer who have tried their product in the past time and have been disappointed .Domino’s realize that its present customer base are slowly diminishing due to poor quality product and really wanted to retain their loyal customers. Their target audience is very broad due to Domino’s diverse customer base, however they mainly focuses on the professional ,students and teenagers because Domino’s provide a quick and easy meal for them in a reasonable price .
CUSTOMER ANALYSIS
Dominos choose their market who are teenager’s ,working professional and student in New Zealand. Domino’s chooses the location specially near the offices, institution and near the residential areas in the New Zealand .So, it is very easy for the customer to access. Therefore, customer can easily access their product in very short time
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Competitors in this segment are more for dominos .The presence of the global giant food retailers like Pizza Hut , McDonald are also affecting the market .The people have more access to these shops .lack of domino’s pizza in south part of New Zealand are creating problem to their business. Lack of discounts is also a problem for the decrease in the sales because competitors are offering the same product at discounted price .Dominos Pizza is very known for their products and delivery service but presence of their competitors impact their revenue in the business in the
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