Two For Tuesday Swot Analysis

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“The noise is deafening now across all sorts of media. The question is how to get your audience to listen” – (Gopi Kallayil, Google's chief evangelist for brand marketing)

With the continuous development of technology, the digital world will continue to gain in importance and influence as the main source of information and interaction where brands have to exist and interact with their audience. To be successful, companies have always had to establish an emotional connection between their customers and their brand, and today there are so many different, and relatively low-cost tools for doing so. This is why my Domino’s Two For Tuesday campaign will be largely based on the web. Taking advantage of the main social media sites – Facebook, Twitter …show more content…

This is especially true when it comes to using our phone, we are now armed with the power of a “swipe.” If we don’t like a brand’s content or ad and we’re not entertained, then we can swipe that message away. And this isn’t limited to the digital world. Consumers may not be able to “swipe” away a boring TV commercial, but they can turn their attention elsewhere, checking Facebook on their phone or watching YouTube videos on their second screen.

So what are brands and advertisers doing to thrive in a world of permission-based marketing?

A good example of a company that uses permission-based advertising is Starbucks. They are one of the world’s largest digital marketers. They have grown their social communities to include more than 50 million members. That’s 50 million people who have raised their hand on Facebook Twitter and Youtube, and said, “Starbucks, I like you as a brand. I give you permission to come into my life and communicate with me.”

Another way Starbucks takes advantage of permission-based marketing is through their mobile app. This app allows customers to order their coffee without waiting in a cue. It is one of top used apps in America. This app gives Starbucks a great way to engage with their customers, but to do so, customers must first invite the brand into their lives by downloading the mobile

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