ipl-logo

Don T Blame Walmart Rhetorical Analysis

532 Words3 Pages

Robert Reich’s, essay, “Don’t Blame Wal-Mart”, is an excellent example of strong and effective persuasive rhetoric. Reich relies heavily on passionate pathos mingled with powerful logos and convincing ethos. Reich begins his essay with pathos, an appeal that utilizes reasoning while playing to the reader’s emotions. (Weida and Stolley) One way in which Reich develops pathos is the use of words with extremely negative connotation. He writes, “the worst kind of economic exploitation”. (Reich) Exploitation is a word heavily laden with negatives. He continues with “checkered history”, “hammers workers”, “ hustle to attract”, “hobble free trade”, etc. (Reich) Reich uses these words with the tremendously off-putting suggestions to invoke strong feelings against Wal-Mart, his nemesis. Along with making use of negative connotation, he uses positive connotation to create a positive emotional response to his argument. He writes, “workers and citizens”, “social choice”, “our community” knowing the feeling of unity and familial sense these words inspire allegiance. (Reich) Along with applying the persuasive technique of pathos, Reich includes …show more content…

Ethos is the rhetorical strategy based in credibility. Ethos constructs persuasion based on character, credibility, and/or reliability of the author. (Weida and Stolley) Reich is the well-known former Secretary of Labor that served during President Bill Clinton’s administration. (Vidani) Secretary Reich was named by Time Magazine as “One of the Ten Most Effective Cabinet Secretaries of the Twentieth Century”.(Morris) He has written a plethora of best-selling books regarding economics. (Vidani) Reich places himself in this essay because he knows the value of his word with regard to economics. He writes, “I would like the government to offer wage insurance” and “I’d support labor standards that make trade agreements a bit more fair”.

Show More
Related

  • Rhetorical Analysis Of Gary Sloan's Sleuthing Patriotic Slogans

    696 Words  | 3 Pages

    Have you ever seen a sign and scratched your head wondering what is it trying to communicate? All around the Unites States, patriotic slogans are countless and in Gary Sloan’s article “Sleuthing Patriotic Slogans,” Sloan presents readers with his thoughts concerning patriotic slogans by questioning various patriotic expressions, parsing each of the words for meaning. Sloan sparks critical thinking about various slogans through his thoughtful writing style and use of rhetorical appeals. This rhetorical analysis shows the varied degrees of success with which Sloan uses ethos, logos, and pathos: while Mr. Sloan’s credibility appeal is strong because of his teaching background and his use of logical appeal by breaking down words into meaning is difficult to argue with, his use of emotional appeal is somewhat weak.

    Read More

  • Billy Commencement Speech: The Rhetorical Analysis Of Billy Joel

    884 Words  | 4 Pages

    Ethos means that the speaker is establishing their credibility to the audience. An example of ethos in his speech is “I have been asked many times, "Why do musicians give so much time to charitable

    Read More

  • Chuck Klosterman My Zombies Myself Analysis

    570 Words  | 3 Pages

    Ethos is the creditability of an author. He uses ethos by showing the audience all of the books he has written. Klosterman states, “A prolific author, essayist, and pop culture critic, Chuck Klosterman has written for Esquire, the New York Times Magazine, Spin, The Washington Post, and many other publications.” He uses this quote to effectively show the books and publishers he has wrote for. This quote also enhances his creditability because every magazine and publisher he has written for has a great reputation and great source to reference from.

    Read More

  • Ethos And Logos In Lyndon B. Johnson's We Shall Overcome

    735 Words  | 3 Pages

    Ethos is when one gives credibility. President Johnson has credibility in his speech when he claims, “Mr. Speaker, Mr. President, Members of the congress…” Mr. President also uses ethos when he states “...at the request of your beloved speaker, and the senator from Montana, the majority leader, the Senator from Illinois, the minority leader, Mr. McCulloch, and other members of both parties, I came here tonight…” These are example of ethos by giving credibility to everyone he mentioned. Aside from ethos there is pathos. Pathos is the passion in a speech or writing.

    Read More

  • Examples Of Ethos In The Declaration Of Independence

    432 Words  | 2 Pages

    Ethos is “the character and credibility of the writer in the eyes of the reader.” An example of this is, “We, therefore, the Representatives of the United States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions..”. The author shows their credibility by stating they are representatives of the United States of America. The authors also portrayed this by, “In every stage of these Oppressions We have Petitioned for Redress in the most humble terms.”

    Read More

  • Rhetorical Analysis Of Small Change By Malcolm Gladwell

    1180 Words  | 5 Pages

    The audience of The New yorker are middle class citizens with upper class ambitions. Based on this intended audience of this article and the rhetorical strategies used this article is mostly effective in persuading the audience because the audience is assumed to be educated and ambitious. To sway his audience the Author uses rhetorical strategies like Allusion, anecdotes, and assertion. He also uses rhetorical appeals like ethos and pathos to convey his opinion on social media as an activist

    Read More

  • Malcolm Gladwell's Uses Of Ethos In Outliers By Malcolm Gladwell

    865 Words  | 4 Pages

    Ethos refers to the author’s credibility and authority on the subject matter as perceived by the audience (Williams, 2012). Gladwell is a staff writer for The New Yorker as well as a bestselling author that doubles as a public speaker (Donadio, 2006); and his experience shows in his writing. Gladwell uses many learned and reliable sources to support his claims that each provide striking foolproof evidence . The author establishes a strong backbone to his argument by making sure he covers all the basics and never leaves anything to chance. Anything Gladwell does

    Read More

  • Nickel And Dimed Rhetorical Analysis

    552 Words  | 3 Pages

    In this story, Gail says, “They don’t cut you no slack. You give and you give and take.” Pathos is an effective strategy because it makes the audience feel for the employees of the Hearthside and makes them comprehend Ehrenreich's message on how hard it is to work and support yourself in a low income environment. People of upper class may never sense what it's like to struggle with each and every paycheck but reading this may clear up any judgement they had and turned it into

    Read More

  • Rhetorical Analysis Of The Communist Manifesto By Karl Marx

    390 Words  | 2 Pages

    In the beginning of the 19th century, the Industrial Revolution caused a massive economic spike from small-scale production to large factories and mass production. Capitalism became the prevalent mode of the economy, which put all means of production in the hands of the bourgeoisie, or the upper class. Karl Marx and Frederick Engels argue that capitalism centralizes all the wealth and power in the bourgeoisie, despite the proletariat, or the working class, being the overwhelming majority of the population. The manufacturers would exploit the common proletariat and force them to would work in abysmal conditions and receive low wages, furthering the working class poverty. “The Communist Manifesto” predicts that as a result of the mistreatment

    Read More

  • Carson's Ethos Analysis

    79 Words  | 1 Pages

    For Carson’s ethos appeals she establishes her credibility by stating facts and providing opinions on the danger of different chemicals that are being used. Also, she appeals to pathos by questioning the “highly intelligent” that creator of these pesticides. For example, she uses her trustworthiness by mentioning facts, she appeals to ethos to opposing arguments but, also through her perspective. In doing so, she solidifies her credibility by way of example; she uses a very detailed statement such

    Read More

  • Rhetorical Techniques in Henry David Thoreau's 'Civil Disobedience'

    1273 Words  | 6 Pages

    Near the beginning of his renowned essay, "Civil Disobedience," Henry David Thoreau appeals to his fellow citizens when he says, "...I ask for, not at once no government, but at once a better government. " This request serves as a starting point from which the rest of "Civil Disobedience" emerges. Thoreau 's essay is particularly compelling because of its incorporation of rhetorical strategies, including the use of logos, ethos, pathos, purposive discourse, rhetorical competence and identification. I will demonstrate how each of these rhetorical techniques benefit Thoreau 's persuasive argument. Thoreau uses logos throughout his essay to strengthen his argument with reasoning.

    Read More

  • Gloria Steinem The Politics Of Muscle Analysis

    1083 Words  | 5 Pages

    Throughout this essay, Steinem uses various rhetorical claims in order to establish credibility. For instance, from the beginning the utilization of pathos was applied in order to catch the attention of the readers. Steimen expresses, “I

    Read More

  • Rhetorical Analysis Of Thomas Paine's The Crisis

    513 Words  | 3 Pages

    In the winter of 1776, during American Revolution, the still young America faced three major dilemmas: their seemingly imminent defeat, the moral debate between the Whigs and the British loyalists, and the panic and confusion of the American public. In efforts to settle the three American dilemmas, Thomas Paine wrote The Crisis No. 1 in December of 1776. In his work, Paine aimed to calm the American public and convince them to stand up to the British, and turn the war into an American victory. Paine was very successful in this, and his paper was proclaimed as one of the most persuasive works of the American Revolution. Paine’s

    Read More

  • Ronald Reagan Tear Down This Wall Rhetorical Analysis

    409 Words  | 2 Pages

    The rhetorical elements, logos and pathos, included in Ronald Reagan’s speech, “ Tear Down This Wall” assist Reagan and his words to convince Gorbachev, along with the people of Berlin, that the wall between eastern and western Berlin must be dismantled. Logos is an appeal to logic, or a way of persuading an audience by

    Read More

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    Ethos means convincing by the author. We tend to believe people whom we respect and look up to as role models. Persuading someone with their role model to buy the product. It like a endorsement deal with celebrity. Nike uses the most ethos to draw the age groups together to sell the product by signing endorsement deals with athletes.

    Read More

More about Don T Blame Walmart Rhetorical Analysis

Open Document