Donut The Explorer Case Study Analysis

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Donut the Explorer is a small venture engaging in the production and sale of doughnut productsin a variety of unique fruit flavors and creative designs that best suits with coffee offerings and other beverages. The proponents chose doughnut business because of the several significant reasons that greatly influence their choice. Generally, food industry always high demand for people, not only because it is a necessity but also because it gives pleasure to the taste and fills every individual’s craving. Aside from that, one of the proponents has knowledge and passion for creating and trying out new food and a wide array of reliable resources. Moreover, this kind of business can be operated initially with a small amount of investment and baking has an easy learning curve and follows a recipe which becomes the reason why many…show more content…
Since brand recognition is significant in the promotional strategy, the name of the business was derived from the famous cartoon show, “Dora the Explorer,” which tells the adventure of a young Spanish girl named, “Dora,” together with her friends. In this way, the business name can be easily recognized and remembered because majority of the customers are already familiar with “Dora the Explorer.” Also, the business was named, “Donut the Explorer,” because of the idea that the proponents are engaged in exploring new and exceptional fruity flavors that can be paired with doughnuts to come up with an offering that is not usually seen in the market. To make the business standout, the tagline, “Ola! Discover the good taste in every bite,” was used to help establish business identity in the industry. The phrase will portray that in every bite you take from eating i Donut the Explorer’s products, the customers will taste the juiciness and deliciousness of different featured fruits of the Philippines. The business used a Latin word “Ola,” which means “hello”

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