Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment. The company is a well-established and recognized brand name that is highly respected by customers after Walmart for the discounted retails of the item displayed. Target is viewed as a fun place to shop such like position as IKEA; people can play around, visiting, even snapshots around the store and Target are welling for this. As Target employees are more than 365,000 employees and has approximately 1800 stores, they are in good relationship with customers and create an enjoyable shopping experience for customers, so that has built a high level of brand loyalty. REDCARD and Cartwheel are the discount programs of the company, which offering cardholders to get a 5% of discount on almost all purchases made using the card.
Franchising Gong cha is a successful international beverage franchise specializing in Tea, Juice and Coffee. Started in sunny southern-western Kaohsiung, it has grown to more than 860 stores across 18 countries worldwide as of 2014, with a catalogue of over fifty-seven drinks and now it is still growing (Gong Cha, 2010). Franchising strategy is one of the entry mode that can recommend to Gong Cha to expand overseas. According to Daniels(2004), franchising is a specialized form of licensing for the franchisor. Not only sells an independent franchisee the use of the intangible property essential to the franchisee’ business but also operationally assists the business on a continuing basis through training and sales promotion.
Any step that makes your product a more reliable, dependable choice increases the value a customer gains from staying with you. Great customer service All three of the companies we’ve profiled have fantastic customer service. Apple via its large network of retail stores, Netflix through its excellent phone and online support, and Amazon through its online customer service system. Returning a product to Amazon is simple. Fixing a broken Apple device is straightforward.
It targets this segment to allow customers to shop with the most affordable prices anytime and anywhere. Walmart, being the largest retailer in the world is also the fastest growing organization in the field of ecommerce. Walmart is trying to create customer satisfaction through a seamless experience for the customers by allowing them to shop at their convenience from stores, online, mobiles or sitting at homes. There are 10 countries where walmart has its ecommerce sites in operation. These are in US, Argentina , Brazil, Canada, Chile, China ,Japan ,Mexico ,South Africa and the United Kingdom.
Many of the Parle products – biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit and 15% share of the total confectionary market in India, competitors look upon Parle as an example of marketing brilliance. CURRENT SCENARIO The Parle industry in India shares 40% share of the total biscuit and a 15% share of the total confectionary market. The great strength of Parle products is the extremely widespread distribution network. It has taken years to create this extensive network.
1 An overview of the South African cosmetics industry The cosmetics industry, which is also known as the cosmetics and personal care products manufacturing industry in some countries, consists of establishments mainly involved in the manufacturing of cosmetic products for skin cleansing, skincare, deodorisation, dental care and toiletries (FRIDGE, 2011). The South African cosmetics industry is structured as follows (Imrie, 2014): • Multinationals which manufacture and also outsource, and are responsible for 90% of the sales in the market. International companies benefit from substantial marketing power, internationally recognised brands and readily available funds for research and development. • A number of small, medium and large local companies who produce their own brands, or produce international brands under licence. • Contract or third party manufacturers (TPMs) who are contracted by brand owners.
It is also a globalised business that generates more than half of its turnover in developing in many countries across the world. Unilever possess an outstanding portfolio, including popular brands such as Lux, Dove, Magnum, Knorr and Lipton and Axe/Lynx. Over the course of time, Unilever stepped into new markets and began developing new market strategies to target those specific markets. Its mission is: to add Vitality to life. “We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.” Unilever’s longevity as an investor provides it with countless opportunities to explore in depth of each market.
It is essential for customers to have novelty and variety, and there is no exception for Woolworths Limited (Woolworths). With its expansion progress, Woolworths has been operating various sectors, which will be illustrated in the following details. 1. Australian food, liquor & petrol Description of products & services Woolworths is the largest retailer of fresh food in Australia, operating 961 supermarkets and 516 petrol sites across the whole country. Around 90 per cent of Woolworths’ grocery sales come from well-known national brands.
Corporation invest in information systems for business purposes like actors within their environment. Business investment in information systems for achieving excellence like attaining operational goal (efficiency, agility and productivity), developing news services and products, achieving customer service and intimacy, improving decision making, ensuring survival and guaranteeing survival. For this study we have selected Tesco Plc. which is world’s top retail store all around the world. Tesco has more than 700 stores within UK and the company has widened their operation nationally and internationally in Asia and central Europe have more than 100 stores.
Metro is working with over 2300 employees approximately all over Pakistan. It has expanded its 5 wholesale center to 9 wholesale centers in Lahore, Karachi and Faisalabad. Our target customers are general stores, restaurants, industries, offices and families, traders and other business. Metro’s vision and mission statement is to be: “Best in town and become best choice for consumers.” This case study illustrates how metro’s recruitment and selection processes with effective leadership and helping the company to achieve its mission. CORE VALUES AND SERVICES The part which makes Metro more successful is its core values: Sustainability; Customer first; Win-win situation.