Doubled Productivity Case Study

Case Study 1: “The Case of the Manager Who Doubled Productivity.”
1) According to the case study, Cliff took advantage of principles of operant conditioning to modify his staff’s behavior by doing the following:-
a) If the staff member was found hard on work, he gave them small rewards such as extra break-time.
b) He complimented them whenever they did a good job.
c) Every Friday afternoon, he bought lunch for all staff members that met their goals every day that week.

2) Cliff’s predecessor’s strategy of punishing undesirable behavior didn’t work well because he often criticized and chided staff members for every little mistake until the best people had left the setting in which punishment was being carried out and rest felt demoralized. Also, reinforcement remains preferable the fact that, reinforcing desired behavior is a more appropriate technique for modifying behavior than punishment since it increases the frequency of the behavior preceding it and that punishment has several

contains memories, knowledge, beliefs, feelings, urges, drives, and instincts), of which people have little awareness and no control. These unconscious, if shaped by childhood experiences, play an important role in energizing and directing everyday behavior. Additionally, Freud insists that to understand personality, it’s necessary to expose what’s in the unconscious because the unconscious disguises the meaning of the material it holds, which explains the personality differences between these two individuals since their unconscious consists of different levels of knowledge, drives, feelings, urges and so on and so