Douglas Rushkoff Generation Like Analysis

712 Words3 Pages
Technology being a fairly recent addition to today’s society, its sub-unit social media has a profound effect on today’s youth more than we realize. Which, begs the question, has today’s youth become addicted to social media? Douglas Rushkoff, a professor of media studies at the New School University, in New York, director and writer of the television documentary, “Generation Like” (2014), agrees on the claim that today’s youth has become so profoundly infused in the world of social media that they do not comprehend the magnitude of how much it influences many aspects of their everyday lives and of their friends and family. On one hand, social media makes the younger generations feel empowered, but on the other, it shows the effects of how…show more content…
Today’s youth has become centralized in what is happening online that they do not take the time to see what is occurring outside of their social networks. In this essay, I will provide Rushkoff’s argument and also present how boyd clarifies Rushkoff’s interpretation of what is occurring with today’s youth with in the medium of social media. In his documentary, “Generation Like”, Douglas Rushkoff demonstrates to his audience that the younger generations have become enveloped in social media, causing them to become obsessed with what others think about them. He introduces the views to a group of teenagers who’s goals are to help a friend to pick a profile picture that capture the true image of the young teen. The group spend quite a while to find the perfect picture that best defined their friend, ultimately it was not enough for them until they knew how may “likes” the photograph had gotten. The number of likes that a post on any social media forum is a type of social currency…show more content…
What she illustrates is that because of this fear in today’s society it holds back the younger generations from interacting with each other so they have to find a way to be able to connect with each other so they can fulfill their social interaction
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