Dove Real Beauty Case Study

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The Application of Social Psychological Theories and Concepts to Dove real beauty campaign Introduction The Dove Real Beauty Campaign started in England in the year 2004 when Dove’s sales reduced as a result of the beauty market being crowded. Dove’s parent company, Unilever, went to its PR agency, to Edelman for a way out. Collectively, they envisioned a campaign that aimed not on the products, but on a technique to make ladies feel beautiful despite their size and age. The subsequent summer, the campaign was taken to Canada and the United States. The campaign targeted not only to increase the sales of Dove beauty products, but also focused on ladies of all shapes and ages. The Campaign for Dove Real Beauty was a worldwide effort that planned to act as a preliminary point for social transformation and serve as a chemestry for extending the description and discussion of gorgeousness (Dillard & Shen, 2013). The campaign maintains the Dove mission to make ladies feel more beautiful each day by challenging and fighting the current and recent stereotypical perception of beauty and encouraging women to take care of themselves. Additionally dove real beauty campaign assist in changing women views of their bodies, the campaign also intended to improve the market for beauty products. In a business where the beauty standard is over and over again a size two light-colored supermodel, Dove differentiated itself by making use of models that varied from size six to fifteen. The Dove

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