Case Study: International Business Project Part 1: Dow Chemical In Austria
Mukhtarkhanova Aigerim International business project Part 1: Dow Chemical in Austria 1. What is the size of and composition of the market for your products (sex, age, race, and ethnic demographics; socioeconomic status; urban/suburban/rural locations; educational level, etc.)? There is very diverse range of products in Dow Chemicals Company, that’s why this company may offer different kind of services for Austrian market. There is the list of markets in which Dow Chemical take a part of: agriculture, automotive, building and construction, energy and water, electronic materials, infrastructure, industrial, packaging, product safety. The chemical industry is responsible for about 11% of all research and development of industrial costs in Austria. The cluster dealing with the manufacture of products from plastic in Austria, and its international activities in the new EU member-states have all the optimal conditions for the growth in this industry. It means that …show more content…
What about the socio-cultural acceptance of the products–Is adaptation necessary? Any restrictions based on language, religious beliefs, gender role tradition, or other cultural influences? In chemical production and distribution, there is very little adaption necessary because of socio-cultural influences. As prime business locations, Austria and the US have more in common than might appear at first glance. The United States played an important role in the economic recovery in Austria, so between the two countries have established a strong relationship. Austria is a member country of the European Union and the World Trade Organization. Austria for US goods does not impose large customs duties and represents a rich market for American products in Europe. Religion and gender role traditions do not appear to be obstacle for DOW doing business in Austria. At the end of the 20th century, about 74% of Austria 's population were registered as Roman Catholic, while about 5% considered themselves
Business Case Study: Jurlique International Pty Ltd.
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