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Drive-Reduction Theory

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While drive-reduction theory focuses primarily on biological needs as motivators, the arousal theory examines the influence of the neurotransmitter dopamine as a motivator in the body. The Arousal theory proposes that motivation is strongly linked to biological factors that control reward sensitivity and goal-driven behavior. The reward system in the human body spurs physiological arousal, which motivates individuals to engage in whatever behavior is necessary to relieve their arousal. Research shows that there tends to be an optimal level of arousal for peak performance; when arousal is very high or very low, performance tends to suffer. Traits like impulsivity and sensation-seeking predispose people to engage in activities that they find

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