Drunk Driving Consequences

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Looking at the Consequences of Drunk Driving Drunk driving is becoming an increasingly large epidemic in the United States. Every day, 28 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This is one death every 51 minutes (Department of Transportation). Along with the amounts of death climbing to devastating numbers, injuries are another negative outcome of drunk driving. Raising awareness of this danger is an easy task, however convincing drivers to comply with the law of not driving while intoxicated is more difficult. In a BMW produced advertisement, the use of color contrast, clever diction, and powerful images included, clearly drive the dangers of operating a car while drunk into the minds…show more content…
In broken lines the words first read, “Spare parts” and is followed by “for humans are not as original as those for cars.” Each line consisting of only two or three words causes readers to pause momentarily and further comprehend the point the ad is making. Often times people spend fortunes on custom pieces for cars. From mufflers, to engines, to paint color and design, so many different options are available to enhance the appearance of the inanimate object that is a car. Opposite to this, humans are alive. Possessing mental and physical forms of feelings that can be turned negative with the loss of a limb. The use of the phrase “Spare parts” contains a negative connotation. While car parts can be customized and unique, prosthetics are often times basic. The prosthetic in the ad is very plain and unappealing. It appears tense and uneasy which can imply how a person may feel during and after the procedure of amputation, and in receiving an artificial limb. Prosthetics are costly also. People often develop feelings of guilt and anger having to spend large sums of money on something they once had at no cost. Whether a person brings the need for amputation upon themself or if someone else places them in that position, the process affects every aspect of their life. “Don’t drink and drive,” is the final line of the advertisement. This is significant due…show more content…
A common perspective creates feelings of frustration because the idea that a prosthetic is the worst outcome of drunk driving can be taken from the ad (“BMW anti drink driving..”). Why would they not use death? The answer to this question is that this type of ad often utilizes death as a fear tactic for persuasion. The overwhelming fear of death makes people look past the ad because they feel they know the consequences and would prefer not to view something gruesome and tragic. The use of prosthetics instead provides a new attention grabber and does not overwhelm audiences. Consequently, the point made by the ad can be taken with a grain of salt and effectively convince people to not drive while
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