Drunken Army Case Study

Industry Profile
Drunken Army. PA is a Philippine Based Company that owns “SRGT. Frosti” a business enterprise which provides and produces ice cream infused with alcohol. It is a products and services company that is owned by 5 proponents who decided on a general partnership type of business. Drunken Army. PA promotes satisfactory in boredom and positivity. The pioneers want to help everyone to be in the right state of mind wherein there will be peace and contentment in their hearts and minds by showing that we must not take life seriously at all times.

SRGT. Frosti is located at Ventura Center, Paseo De Santa Rosa, Santa Rosa - Tagaytay Rd, Don Jose, Santa Rosa, Laguna. It is inspired by all the Filipinos who loves to bond with their loved

Frosti first came up with an idea that what if two worlds far apart could somehow possibly be forged into one. The world of the naughty and the nice. They came up with a brilliant idea to make a product that could summarize that, SRGT. Frosti was born, the pioneer’s dream of making a place where the whole family can bond with and enjoy each other’ s company.

Their business establishment name SRGT. Frosti, is the flagship of the company. They name it SRGT. Frosti to be able to match their theme as a company the supplies the consumer happiness and at the same time a one of a kind experience in ice cream. While the name “Frosti” will surely give the people or consumer the idea of what is coming their way. To assure that the consumers would have a mouthwatering feeling just by hearing their product and store name alone

However, the pioneer of the Drunken Army.PA wanted to come up with a very catchy at the same time sensible company name, so they decided to name the company Drunken Army.PA. The drunken represent the liquor in their product. While the army represent the people who wants to experience irresistible products that they offer. Lastly, the drunken army company name will surely give any person the excitement with only by hearing their company name

They will be the best they can be and create value in everything they do. They will be proactive and entrepreneurial, propelled by a sense of urgency, competitiveness and total dedication to results.

Teamwork
With trust and respect for each other and with unity in purpose, they will work toward their shared aspirations, transcending boundaries along functional and organizational lines.

Respect for the People
They recognize their employees as individuals and are committed to nurturing their individual capabilities. They will uplift the dignity of labor by encouraging their people to be the best in their fields. They believe their growth and the growth of the organization go hand in hand. They are committed to creating a work environment that encourages open communication, camaraderie and professional growth

Customer Focus
They will be the customers’ preferred choice. The consumers will choose their products and services above others because we provide them with products and services that exceed their expectations

Innovativeness
They will encourage creativity and ingenuity in their processes and systems, products and services. They will be forever looking for ways to outdo their selves, always striving to be the first to anticipate consumer needs and deliver something