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Dumb Ways To Die Case Study

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Do you think the visual arts are still as useful to convey messages to the public as they were in the 18th and 19th centuries? Explain your answer. I definitely think art is still used as a vehicle to convey messages to the public. One of the biggest examples, that can be found all over the globe, is advertising. Some might argue and say that advertisements aren’t art but I beg to differ. People go to work everyday, just with the purpose of creating an artistic piece that will catch your eye and encourage you to identify yourself with it. That is quite a challenge! One of my personal favorite advertisements is an animated music video, later turned print campaign, website and smartphone application, from Australia titled, Dumb Ways to Die. It was produced by the…show more content…
For some, the message received from one piece may be really strong while others may fail to see any message at all. That’s the beauty of art, it has a different effect on all of us. However, producing artwork in a way that its message leaves an impact on multiple types of audiences is quite a feat and this is why I have a lot of respect for the creativity behind advertising. In my opinion, they are the primary artistic message conveyors of our time. References Roper, P. (n.d.). Case Study: Metro Trains’ Dumb Ways to Die. Retrieved from http://www.best-marketing.eu/case-study-metro-trains-dumb-ways-to-die/ Metro Trains Melbourne. (n.d.a). [Untitled Image of Dumb Ways to Die Poster Series]. Retrieved from http://vignette3.wikia.nocookie.net/dumbway2sdie/images/3/3d/Metro_dumb_ways_to_die_helmet_off.jpg/revision/latest?cb=20140731121528 Metro Trains Melbourne. (n.d.b.). [Untitled Image of Dumb Ways to Die Poster Series]. Retrieved from https://s-media-cache-ak0.pinimg.com/originals/de/f1/45/def1457a9983f3a8e2cffd3f8620e48f.jpg Van Gogh BnB. (n.d.). Retrieved from
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