Dunkin Donuts Threats

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Introduction
Dunkin’ Donuts is world’s dominant baked goods and coffee chain (DunkinDonuts.com, 2014). It was first founded in 1946 by Bill Rosenberg with the name Industrial Luncheon Services that focus on providing quick meals and snacks to staffs in Boston. As the operations of Industrial Luncheon Services got successful, Rosenberg continued to found the doughnut coffee shop called Open Kettle in Quincy, Massachusetts. After two years of operation, the name Open Kettle was changed to Dunkin’ Donuts (Entrepreneur, 2014). Since then, Dunkin’ Donuts has spread rapidly over the United States and is now operating in more than 32 countries across Asia, Europe, the Middle East, South America, Latin America and Oceania (Dunkindonuts.co.uk, 2014).
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According to International Monetary Fund (2011), in order to strengthen corporate tax system, the government reforms tax system based on natural resources. The heavy tax system is an obstacle for investors, including big corporation like Dunkin’ Donuts when entering the Icelandic market.
On the other hand, there are many economic reforms and the government has submitted Iceland’s application to European Union. Furthermore, the banking sectors were refinanced and brought some levels to economic stability. Trusts in the international market have been brought back with a success of raising $1 billion for the issue five-year bonds in June 2011 (Jónsson, 2014). It is indicated that Icelandic market has been gradually recovered and gained trust from international investors.
Economic Analysis
This section focus on the view of economic. The analysis covers Icelandic economic condition before and after the economy crisis in 2008, foreign trade and policies of tax and foreign
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The country also has a huge amount of geothermal and hydro electric energy. It is noticed that Iceland is currently the only Western European country that still has a large amount of resources of cheap, renewable energy and remains able to be harnessed. Hydropower and geothermal energy, which are considered environmental-friendly resources, are the sources of the country’s exclusively sustainable electricity generators (Invest in Iceland Agency, 2014). Mineral resources are rare in Iceland and arable land accounts for a small proportion of topography, so agricultural and mining activities are not very developing. Also, Iceland’s location with the unpolluted water of North Atlantic Ocean makes fishing industry one of the greatest contributor to its

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