Dunkin Donuts Case Study

1.0 Introduction

1.1 Company Background

In 1950, William Rosenberg opened the first Dunkin’ Donut shop in Quincy, Massachusetts, USA. Dunkin’ Donut is the world’s leading baked good and coffee chain, serving more than 3 million customers per day. It sells 70 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods. Headquarters of Dunkin’s Brands is at 130 Royall Street Canton, Massachusetts, United States. At the end of 2011, there were 11,000 Dunkin’s Donut stores worldwide, including 7,015 franchised restaurants in 36 United States and 3,068 international shops in 33 countries such as Canada, Korea, Germany, Thailand and Malaysia.

Dunkin’s Donut licensed the first of many franchises in 1955. The restaurant gained success quickly and it became the favorite coffee and donut restaurant of many people. Compared with the rest of the fast food industry, Dunkin’s Donut prices are higher in many scenarios, however, they are competitive with their direct competitors such as Starbucks and Krispy Kreme. At Dunkin’s Brand, community is the heart of their business. That is why they established the Dunkin’s Donuts and Baskin-Robbins community Foundation. Working in partnership with Dunkin’s Donut and Baskin-Robbins franchisees across the country, the Foundation serves the basic needs of their communities through food for the hungry, safety and children’s health.

2.0 .Planning and Strategic Management

2.1