ipl-logo

Dunkin Donuts Ethos Pathos Logos

683 Words3 Pages

Dunkin’ Donuts ad There is nothing more american than waking up and enjoying a cup of coffee in the comfort of your own kitchen. 83% of American adults drink coffee everyday and Dunkin’ Donuts has long been a contender for brewing good coffee. Dunkin’ Donuts has been associated with a good breakfast and cup of coffee since 1950, so it is no surprise that they entered the market in selling coffee that can be brewed at home. The food advertisement of Dunkin’ Donuts uses ethos/pathos/logos to appeal to/target adult coffee drinkers that care about the environment. Dunkin’ Donuts uses ethos to target adult coffee drinkers with the appearance of Erik Weihenmayer, a blind man who achieved the incredible feat of climbing Mount Everest. Dunkin’ Donuts claims their coffee is bold so is the choice for bold, courageous drinkers, such as Erik Weihenmayer.Weihenmayer is a credible source because of his accomplishment, and even though he is blind, it did not stop him from climbing Mount Everest. Weihenmayer is shown enjoying a cup of coffee, smiling as he drinks it in his own kitchen. This …show more content…

Dunkin’ Donuts has 30% Rainforest Alliance certified that directly supports the commitment of Rainforest sustainability. Rainforest need sustainability because they are under threat from deforestation, agriculture, and mining. Rainforest sustainability is where trees are selectively cut rather than clear cut and often felled close to the end of their natural life cycle. Dunkin’ Donuts uses this in their ad because many people will support the cause of sustainability, Dunkin’ Donuts has a big green eye catching Rainforest Alliance Certified logo on the top left hand of the ad to catch the reader's attention. This is a strong point in the ad because most people care about the environment, and many people are everyday coffee drinkers. So this ad shows the reader they can drink coffee while supporting Rainforest

Show More
Related

  • A Rhetorical Analysis Of Better Future Foundation

    754 Words  | 4 Pages

    Also, the advertisement has the word "foundation" written on it. Foundation provides credibility even when someone just examines the word. The word represents an organization, and they usually benefit someone or something. The advertiser uses ethos to appeal to the audience's

    Read More

  • A Million Dollar Commercial Essay

    799 Words  | 4 Pages

    The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.

    Read More

  • Mlk Ethos Pathos Logos

    1687 Words  | 7 Pages

    Martin Luther King is known throughout the United States and possibly the world for his work in civil rights and the large movement in 1954 to 1968. After a protest on April 12th he and 50 other civil rights leaders were arrested. In a span of four days Martin Luther King wrote a 7,000 word letter addressed to a group of Christian and Jewish religious leaders who criticized the protest and King as well, calling him an outside agitator. In this letter there are many uses of ethos, pathos, and logos. Martin Luther King uses ethos when making credible connections to real people and events that occurred in the near present or past.

    Read More

  • Ethos Pathos Logos In Siicko Movie

    1267 Words  | 6 Pages

    Americans aren't benefiting from United States Health Care? Michael Moore is the director of the film “SICKO”, where he talks about how the United States should adopt universal health care. Moore chooses to gets his point across by using pathos to get people to pay attention to what he's saying. He lastly uses ethos by providing examples of how people didn't like working for the U.S health care system because it was unethical. He uses logos to gives us facts about the U.S. health care system so we know its legit.

    Read More

  • Dr Pepper Ethos Pathos Logos

    465 Words  | 2 Pages

    Dr. Pepper Advertisement What makes Dr. Pepper so good? The company, Dr. Pepper, takes pride in every can of Dr. Pepper they make, causing it to taste the best. The drink was created in the 1800s by Charles Alderton in Waco, Texas. Dr. Pepper contains a sparkling blend of 23 different flavors such as cherry, vanilla, diet, and Dr. Pepper zero.

    Read More

  • Women Are More Superior Than Their Wives In The 1950's

    1087 Words  | 5 Pages

    The Kenwood Chef and Chase & Sanborn Coffee advertisements portrays husbands as being predominantly superior than their wives during the 1950’s through the body display, the physical appearance, and the relative size of each gender. Though, the advertisements for the Kenwood Chef and the Chase & Sanborn Coffee, illustrate different products, they both induce this idea of men exerting dominance over women. The Kenwood Chef advertisement alludes to husbands being superior than their wives by emphasizing each of the genders body position. In the Kenwood Chef advertisement, the husband having his back turned to his wife implies the difference in the level of power he has.

    Read More

  • Fast Food Nation Ethos Pathos Logos

    483 Words  | 2 Pages

    All research and argumentative writers use the tenets of rhetoric to persuade their readers that their point of view is correct. Eric Schlosser uses ethos to convince readers that American fast-food made dramatic impacts on advertising. In “Fast Food Nation: The Dark Side of the All-American Meal”, “Years ago sociologist Vance Packard described children as ‘surrogate salesmen’ who had to persuade other people, usually their parents, to buy what they wanted. Marketers now use different terms to explain the intended response to their ads — such as ‘leverage,’ ‘the nudge factor,’ ‘pester power.’ The aim of most children’s advertising is straightforward: get kids to nag their parents and nag them well.”

    Read More

  • Oklahoma City College Ethos Pathos Logos

    556 Words  | 3 Pages

    Everyone has made an argument. It could be as little as argueing so you can to your friend’s house to as big as why you should be president. Whenever you make an argument you’re trying to persuade the person to listen to you. The points you make are ethos (appeals to credibility), logos (logic), or pathos (emotion). You do it without knowing.

    Read More

  • Ford Ethos Pathos Logos

    640 Words  | 3 Pages

    The automotive industry uses advertisements and hundreds of types of persuasive techniques to sell you their vehicles. In the Ford advertisement that I chose, a large red truck is driving down the road during a rain storm. The words “It’s simple. BURN LESS FUEL. Burn less cash.”

    Read More

  • Analysis Of Eat Mor Chikin By Chick Fil A

    531 Words  | 3 Pages

    Most notably is the appeal of pathos. If you’re driving by and see this advertisement for the first time on the billboard you most likely at least have a small chuckle. Once you begin to laugh at this you actually find it amusing and your brain will automatically begin to think of good things from eating at Chick Fil A. This ad also successfully uses the appeal of ethos.

    Read More

  • American Ethos Pathos Logos

    651 Words  | 3 Pages

    If giving out false information to persuade an audience is untruthful then why as a society we are still reaching for the untruthful? Persuasion is alternatively what all advertisements are aiming for no matter if it is for a product or idea. Over the use of methods like ethos, pathos, and logos advertisements become more appealing and compelling to everyday people. War propagandas especially utilize the methods, ethos and pathos to support the idea of glorify American and demonize enemies. The credibility of normal citizens was demonstrated throughout war propagandas to help develop their philosophy.

    Read More

  • Ethos Pathos Logos In Blackfish

    1160 Words  | 5 Pages

    Blackfish Rhetorical Analysis One fish, two fish, red fish, Blackfish. Blackfish is a documentary created by Gabriela Cowperthwaite to expose Seaworld and to show people what really happened with attacks on trainers such as the one Dawn Brancheau and the mistreatment of animals through many series of interviews of ex-trainers, experts on orcas, orca hunters, and eye witnesses of gruesome experiences. She accompanied her interviews with an array of video clips to back up her interviewer 's testimonies for her film. Cowperthwaite built her argument against Seaworld by using various examples of ethos, logos, and pathos.

    Read More

  • Nike Ethos Pathos Logos

    1003 Words  | 5 Pages

    Nike is one of the most iconic and influential companies in the world, and its advertisements can be found anywhere in the world and across every medium. In one of its most recent ad campaigns, this athletic juggernaut tackles the issue of equality, a struggle that has existed throughout the history of sports, just as it has existed throughout the history of this country. The Nike advertisement “Equality” is a black-and-white video featuring superstar athletes from various sports that incorporates several elements and techniques illustrating the use of logos, ethos, and pathos to create a powerful and moving message. In this ad, Nike demonstrates that there is no need for a so-called diverse world of sports because once people are playing a

    Read More

  • Smoking Ethos Pathos Logos

    922 Words  | 4 Pages

    The picture I chose, shows an image that is in the public eye of today’s society, the image of smoking and how people can be affected by it. In this picture, viewers can see how smoking can really affect one’s life and how the addiction can be harmful to not only the outside of the body, but also the inside. This photo shows a controversial side of the appeal that people become addicted to cigarettes and, even after trying to go cold turkey, some people still cannot get over the addiction. The first thing that is noticed is the noose. The noose is being wrapped around the woman’s neck comparing the cigarette to the noose in attempt to show death.

    Read More

  • Surfrider Advertisement Analysis

    995 Words  | 4 Pages

    A connection between logos and pathos is very strong through the caption. Although the caption of the image is represented as logos, it is also pathos. This is because when the picture is viewed you get this sick and panic like symptoms because you are now well aware they you could also being digesting the same thing. The advertisement is trying to eliminate the fact that if we don 't start caring about the planet we could be eating plastic bags stuck in fish and other animals. Another way that pathos is located in the advertisement is when the view begins to think about the species eating the trash.

    Read More

More about Dunkin Donuts Ethos Pathos Logos

Open Document