Dunkin Donuts Human Resource Management

1. INTRODUCTION

Jubilant FoodWorks Ltd. is an Indian company based in Noida, Uttar Pradesh which holds the master franchise for Domino 's Pizza in India, Nepal, Sri Lanka and Bangladesh, and also for Dunkin ' Donuts in India. The company is a part of the Jubilant Bhartia Group.

A common problem most firms face is that of high attrition rates. Attrition in human resources refers to the gradual loss of employees over time. High attrition is a problem because the entire process of recruiting, selecting, coaching and training an employee is expensive and replacing already trained employees is not only tedious but extremely expensive. Another side effect of high attrition is the loss of productivity as a lot more time is invested into

Even though the company has been doing well, it faces an issue with regards to its labor turnover. Being in the fast food industry, the labor turnover at the frontline level is very high and is estimated at a rate greater than 100% whereas at the corporate office level, the labor turnover is very low. Dunkin Donuts and More, has put a lot of emphasis on the aspect of Human resource management within the corporate office as it aims to retain most of its employees, but they know that these rates are very hard to get rid of at the store level. However, companies have realised that they can be reduced, which is why the HR management of the organisation has tried to use the concept of Human resource management at the frontline level in hopes to get better

While it is well known that Dunkin’s products and services are the main sources of its profits and success, the main focus of this paper will be on what happens in the corporate world, more specifically on the management and culture that the Human Resource department maintains within the organization. This is because they are the communication lines between the corporate world and the stores- in some aspect this is what holds the company together. Like mentioned before high attrition rates is an issue that Dunkin Donuts and More has to deal with at the store level because of low wages, menial work, monotonicity etc, but because the organization values its employees and believes in their growth the HR corporate departments works really hard to develop their employees at every level. A very important KRA (Key result area) for the Human Resource team is developing and training its employees and providing them with prosperous careers within the organization. In the light of the discussion presented above, through this research paper I will try to measure To what extent is Human resource management effective in retaining its employees at Dunkin Donuts and More, Northern region,